Purpose of the Job

Oversees, manages and approves all marketing activities for a CVRM brand portfolio over 100 Bil KRW. Works collaboratively with the brand and cross-functional team to guide the development and implementation of the brand plan to deliver sustainable and measurable competitive advantage over both the short and long term. Leads, coaches and develops the brand team. Drives alignment between global and local. Outstanding excellence in launching for new product & new indication

Typical Accountabilities

Developing and Implementing Brand Plans

• Leads portfolio management from exiting brands and new product & new indication which includes a future pipeline

• Leads the development of brand portfolio strategy. Works collaboratively with the brand and cross-functional teams to agree the priority patient opportunities and strategic drivers to drive both short and long-term brand growth.

• Leads the development/refinement of a differentiated and sustainable brand positioning.

• Mobilises the brand and cross-functional team behind the brand portfolio plan. Ensures everyone is clear and confident about their role in delivering it to market.

• Drives operational excellence to deliver activities and assets on brief, on time and on budget.

• Drives alignment and optimisation between global assets and local work.

• Develops the consolidated brand forecast, highlighting assumptions, uncertainties and potential upsides/downsides.

• Manages the portfolio budget and P&L.

• Oversees the systematic review of the brand portfolio experience plan, assessing risks and opportunities, and course-correcting as required to deliver financial targets and drive continuous improvement for the future.

• Leads the development of business cases.

• Champions the patient perspective and brings in experience and knowledge from the broad cross-functional team to build a rich patient journey to guide brand portfolio planning.

• Assesses investment viability of brand portfolio experience plans based on anticipated ROI/value/impact to make informed choices.

• Leads the review process to ensure legal/regulatory compliance and medical accuracy of all brand portfolio marketing materials.

Working and Leading within the Brand Team

• Promotes an environment of marketing excellence and professional growth, coaching and developing brand team members.

• Drives the recruitment of high calibre individuals within the brand team

Functional Capabilities

• People Leadership skills

• Managing project complexity

• Decision making and problem solving

• Communication and negotiation skills

Essential Qualification

• More than 8 years of marketing experience

• Marketing and promotions experience

• Strategic thinker

• Driving results

• People development

• Self confidence

• Flexible approach

Desired skills or requirements

•Patient centricity Level 3

•Translate information into actionable insight Level 3

•Build differentiated portfolios Level 3

•Define winning brand strategies Level 4

•Generate game changing ideas Level 3

•Design compelling experiences Level 3

•Execute with brilliance Level 3

•Engage with the broader organization Level 3

Date Posted

28-1월-2020

Closing Date

10-2월-2020

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.