Responsibilities:

• Develop and implement 360 degrees integrated marketing plan to advocate the brand, drive consumer penetration & conversion as well as to build brand equity in alignment with company’s vision and ambitions
• Evaluate key online and offline marketing initiatives through ROI process with key metrics to continuously enhance the effectiveness and efficiency
• Lead to run data analysis of sales promotion, penetration, joint promotion and membership programs to generate customer insights to support business growth and customer engagement
• Lead to formulate, implement, track and optimize the digital marketing strategy across all digital disciplines including Social Media, SEM, google analytics, mobile application, emailing, website and e-commerce management
• Perform budget planning and expense monitoring as well as compiling status reports on regular basis
• Confirm content creation, copywriting, development of the flow and design for all marketing collateral materials
• Work with the team and cross function departments to translate all the ideas into quality marketing campaigns to reach performance KPI
• Liaise with key agencies including design house, PR agencies, digital media agencies to coordinate various regular or ad hoc projects to deliver desired results and accelerate the brand image & awareness

Requirements:

• Bachelor’s Degree in Marketing or related discipline
• Minimum 6 years in Digital Marketing and Data Analysis including CRM, promotion tracking and customer penetration supervisory level
• Aggressive and be able to work independently
• Experience in Wine and Spirit in travel retail and/or beauty is a plus
• Expertise in the know-how of digital marketing and e-commerce field
• Good sense of current and emerging trends in the social media landscape and digital information development
• High proficiency in written and spoken English and Chinese (Cantonese & Putonghua)
• Good interpersonal skills, creative, strategic mindset and good team player who thrives in a fast-paced working environment
• Candidate with less experience will be considered as Assistant Marketing Manager

To learn more about our company, please visit our website: https://www.dutyzero.com.hk

We offer 5-day work week, competitive salary and fringe benefits to the right candidate.  Interested parties please apply with full resume with current and expected salary by clicking "Apply Now".

All information provided by applicants will be treated in strict confidence and used for recruitment purpose only.  All personal data of unsuccessful applicants will be retained for 6 months for future recruitment purpose and will then be destroyed.