Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

The Marketing Manager role is responsible for the creation and execution of marketing strategy and campaigns aiming at libraries, institutions, hospitals, local publishers, corporations and government agencies in China, to drive growth in B2B markets in China. Using analysis of existing customer data, external institutional data resources, internal knowledge, collaboration with Sales colleagues, and through market research, the Marketing Manager’s main responsibility is to design and execute a strategy focused on opportunities for revenue growth in China.

Advert. closing date: 26th August 2021

What you'll be doing:

• Design and deploy marketing campaigns to target institutions in China with the aim of generating leads, upselling, and creating new business opportunities
• Build effective long-term & strategic relationships both internal (editorial, sales, production, etc.) and external (e.g. librarians, distributors, institutions, etc.) stakeholders
• Plan and implement regular librarian support / usage campaigns, collaborate with various Sales teams for these activities and ensure that campaigns are scheduled in advance and campaign trackers are kept accurate and up to date
• Lead, performance manage and monitor direct report(s), with a sharp focus on achieving outcomes; foster a culture of high-level performance, motivation, quality, efficiency and innovation in the team, helping to encourage new ideas and constructive feedback
• Manage marketing tactics from implementation and delivery to analysis, ensuring targets are met across multiple benchmarks Monitor and analyse sales patterns and other performance measures to build marketing strategies and tactics
• Plan and manage resources to deliver objectives and ensure return on investment
• Align the focus and priorities of their team with the wider global marketing team
• Replicate global marketing best practice and localize to target China market

What we're looking for:

• Experience of implementing growth strategies in new markets, as well as accelerated penetration in current markets
• Proven track record of goal-achievement in a marketing role
• Successful experience in managing a product portfolio or customer channel
• Demonstrable customer and commercial awareness – including the competitive environment, potential partner organisations and market trends.
• Proficient in written and speaking English
• Experience in publishing industry is a big plus
• Degree level or equivalent professional qualification
• Excellent interpersonal communication skills
• Commercial and customer focus
• Critical and analytical ability
• Understanding of statistical and financial information and high level of numeracy
• Results driven
• Excellent team player and relationship building abilities
• Excellent time management skills; meets deadlines
• Delegates effectively
• Builds effective relationships up and down organization

What we offer in return:

• Competitive salary 
• 20 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Seasonal social and charitable events
• Training and development

Additional Information:

• You must have the right to work and live in the Beijing, China
• This role is open to candidates in all locations across Beijing. Taylor & Francis has multiple options for how employees can work based on their role – be that in the Office, at home or somewhere in between.

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. 

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.