RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content at scale and enabling the protection and realization of their innovations.

Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content and market access challenges through our collective global intelligence, deep expertise and smart technology.

Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and 18 of the top 20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology, pharmaceutical, medical, legal, chemical, automotive, government and telecommunications sectors, which we serve from offices across five continents.
Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).
For further information, please visit: www.rws.com 
About The Role:
We have a fantastic opportunity for an experienced marketing manager to join a fast-paced, dynamic marketing team for the market leading translation technology provider. 
The successful candidate will be required to contribute towards the development of the Trados marketing strategy as well as manage all marketing activity relating to the Trados freelance translation market. They should have strong communication skills (both written and verbal), be a team player, and exhibit excellent management and organisation skills with a keen eye for detail. Hands-on HTML and Photoshop experience is preferable, as well as an analytical approach and an interest in digital marketing trends.

Responsibilities: 
* Manage and deliver a variety of marketing campaigns designed to meet online revenue targets via digital channels e.g. email, webpages, social media and webinars.
* Create compelling messaging, positioning and marketing assets that resonate with the target audience and drive demand.
* Research and implement marketing activity for new revenue channels.
* Utilize a variety of marketing technologies as part of campaign design and delivery, including appropriate social media tactics.
* Line manage the marketing executive to support campaign activity.
* Copywriting - produce engaging and accurate copy for diverse marketing distributions.
* Report on campaign effectiveness and actively experiment to improve customer and prospect interaction with our campaigns. 
* Research and build upon knowledge of the freelance translator market.
* Build and maintain good relationships with internal and external stakeholders including associations, commercial leads, product marketing and creative services.
* Manage the freelance translator web content on trados.com, ensuring all web content is correct, relevant and up-to-date.
* Design and run webinars – including product demos and working with external hosts

Requirements:
* Minimum 3 years marketing experience, ideally running multi-channel campaigns. 
* Experience of managing demand generation campaigns from start to finish. 
* Strong copywriting skills.
* Ability to work efficiently with accuracy and attention to detail.
* Good management, organization and planning skills.
* Be able to develop a proactive approach to problem solving and prioritisation. 
* Technically competent and a fast learner.
* Team player with excellent interpersonal skills with a high degree of professionalism.
Advantageous but not essential:
* Knowledge of HTML and Adobe Photoshop.
* Experience of using marketing automation tools such as Marketo, HubSpot and Salesforce.
* Experience in web analytics.

Life at RWS - We work hard together to deliver for our customers; our expertise, professionalism and determination to never let others down drives  us to be passionate and serious about what we do, deliver customer value, yet always adding a human touch  
 
As a company focused on connecting people through language, diversity and inclusion are fundamental to our company culture. RWS is an Equal Opportunities Employer and we are committed in ensuring that all employees work in an environment free from all forms of harassment and discrimination and one that actively promotes teamwork, diversity and trust. All employees have a right to be treated with respect and dignity. RWS operate in a manner for the inclusion of all - any form of discrimination is expressly prohibited. Employees are selected and promoted on merit alone and no other factors whether race, gender, age, religion, marital status, gender identity or disability are taken into consideration. 

We are proud to work in a company where all can succeed and grow their career and while RWS operates in accordance with all local employment laws, if local law enables any form of discrimination this is against RWS company policy and we will adhere to the highest standard.   

Recruitment Agencies: RWS Group PLC does not accept agency resumes.  Please do not forward any unsolicited resumes to any RWS employees.  Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.