Description

Marketing (MKT)

HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identified marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long-term growth for the budgets and resources deployed.

We are currently seeking an experienced professional to join our team.

In this role, you will:

? ?Identify the latest consumer insights and industry trends based on external research findings and internal data analysis.

Collaborate with multiple team to formulate the customer conversion journey from online saving account (OSA) to Advance account

Develop marketing strategy and campaigns to drive the Advance acquisition converted from OSA

Manage and oversee campaign development to ensure effective campaign mechanics which delivers business targets.

Drive the efficiency of marketing campaigns to well manage the marketing budget and to enhance return on investment.

Work closely with vendors including advertising, media and event agencies and ensure the quality of the work.

Qualifications

To be successful in the role, you should meet the following requirements:

?Bachelor above degree

More than 8 years of working experience

Strong planning, analytical, communications, decision-making, lateral thinking, influencing, interpersonal and project management skills

Professional level Mandarin and English oral and written skill.

Strong ability to communicate and collaborate with multiple teams in multiple locations.

Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment

Ability to think and work innovatively, and capable to influence the key stakeholders to deliver the result

Can work independently, both at a strategically and tactical level

Experience of project management driving for greater value through the smart application of resource

You’ll achieve more when you join HSBC.

www.hsbc.com.cn/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. HSBCAXS/AS/*

Issued by HSBC Bank (China) Company Limited

上班地址：上海