Marketing Manager - China
Entertainment One Ltd.ShanghaiUpdate time: August 26,2019
Job Description
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.
Entertainment One’s Family & Brands Division is an exciting, fast growing entertainment company that specialises in the development, production, distribution and brand management of kid’s TV content. Key properties in the brand portfolio include international pre-school TV phenomenon Peppa Pig and superhero hit PJ Masks. Alongside these popular television properties, eOne Family & Brands’ portfolio also boasts acclaimed kids content including Ben & Holly’s Little Kingdom, Winston Steinburger and Sir Dudley Ding Dong and Cupcake & Dino: General Services.
Entertainment One’s Family & Brands Division is now gearing up for the launch of its newest property, Ricky Zoom, a brand new animated pre-school TV series from the producers of PJ Masks.
Entertainment One’s Family and Brands has close to 200 employees based in London, New York, Toronto, Melbourne, Hong Kong, Shanghai and Sao Paolo. It is part of the wider Entertainment One Group, a leading international entertainment company with film, TV and music operations across the world. The Entertainment One Group has over 1,300 employees worldwide, with offices in LA, Toronto, London, New York, Madrid, Amsterdam and Sydney.
Position Summary
This role will support the VP, Marketing China with the implementation and roll-out of marketing plans and strategies for eOne Family and Brands across China. The role will focus on developing and executing brand marketing initiatives for assigned brands and ensure that consumer and brand activity communications are co-ordinated to a high standard. In addition, the role will focus on ensuring the creative development, brand planning, marketing, approvals, and general marketing activations are completed and delivered as required and to a high standard.
Responsibilities
- Work closely with VP, Marketing in the development, implementation and planning of clear marketing plans and activations across China.
- With the support of VP, Marketing, drive the execution of the marketing plans at consumer and trade level, spanning events, promotions, charity partnerships, experiential activities including characters appearances, media advertising, digital, social media, TV support and PR and evaluate the effectiveness of the activities.
- Responsible for managing on a day-to-day basis China Marketing activities for the assigned brands.
- Work with broadcasting partners to design and implement regular content promotional activities.
- Brief, create and disseminate brand and marketing assets and materials for all channels. With the support of VP, Marketing, develop and localise asset packs for China market if needed.
- Ensure all marketing materials adhere to the brand templates and standards as set out by Global Brand Teams.
- Work with agencies to develop digital and social media plan and manage implementation with monthly rolling calendars.
- Undertake competitive marketing research regularly and work closely with research team to identify new opportunities and present findings to the wider commercial teams.
- Communicate regularly to the wider team on brand plans, creative updates and marketing initiatives, sharing and championing best practise.
- Support VP, Marketing China with budget process and ensure day to day processing of PO’s, invoices, and tracking is taking place.
Key Competencies
- Previous professional marketing experience, preferably within in the licensing/entertainment industry.
- Ability to communicate well and get things done in a pro-active manner.
- Strong project manager, with ability to juggle several priorities and meet tight deadlines.
- Resourceful with the ability to work independently.
- Excellent communication and organisational skills.
- Excellent presentation skills.
- Excellent administrative skills and knowledge of computer packages, Word, Excel, PowerPoint & Outlook.
- Results driven while maintaining a high level of creativity.
- Fluent oral and written English skills.
- A team player, ability to work collaboratively across the wider business teams.
- ‘Muck in approach’ to wider divisional needs.
We are an equal opportunities employer and we welcome applications from all suitably qualified persons. To be considered for this position you must provide evidence that you have the right to work in China.
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