Position Description: About Lenovo: Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world. Join us in defining our world of tomorrow and creating smarter technology for all! Who You’ll Work With: Lenovo's Infrastructure Solutions Group (ISG) provides end-to-end IT solutions and services for organizations at any scale.  We empower the Data-Centered to dramatically accelerate their organizations, improve their industries, and solve humanity’s greatest challenges.  A trusted partner every step of the way, we provide reliable infrastructure and support with Smarter Infrastructure Solutions, Cloud Computing, Analytics and AI, As-A-Service, Edge Computing, and more. What You’ll Do: Our ISG Marketing is looking for an experienced IT/ data center marketing professional with content creation, demand generation, and field marketing event experience.  In this role, you will lead the global marketing initiative for new and competitive customer acquisition in the Cloud Service Provider (CSP) market.  You will drive the global strategy and execution plan in support of the participating geography markets.  You will partner closely with geography marketing and sales leaders to drive targeted marketing actions which help the sales teams build relationships with targeted CSP accounts. This role draws from your demand generation experience in developing multi- channel campaigns and events for IT/data center B2B audiences.  And, you will leverage your background in partner ecosystem marketing, content creation, and account-based marketing to bring the plan to life.  This role requires collaboration across sales, product, customer segment, and peer marketing teams in each participating geography around the World.  And, you will partner closely with a third party strategic alliance partner as we execute the plan through the use of market development funds (MDF). The right person for this role has demonstrated poise and confidence when working with third party stakeholders. A key to success in this global role is an ability to consistently and independently engage, plan, execute, and adapt with an external media publisher, external marketing agencies, and our strategic alliance partner, while closely collaborating with multiple internal stakeholders. What You Will Be Doing • Translate business and sales objectives for the acquisition of new CSP customers into a Global CSP marketing strategy and execution plan, including: o Development of highly engaging content and assets which spark interest from the target audience o Development of innovative demand generation plans that will reach the target audience, including associated marketing tactics, events, and sales plays / sales follow up plans o Collaborate with our strategic alliance partner, external agencies, and geography sales and marketing teams, to optimize funding allocation, creative content, and messaging, amongst the various lead generation vehicles • Own field level execution of the end to end marketing strategy and execution plan within the North American geography o Partner with other participating geography marketing managers around the World to ensure execution of the Global CSP marketing strategy and execution plan that you will develop and own • Manage an external media publisher, and/or event vendor, and possibly other supporting agencies, to ensure effective delivery of the plan: o Lead and manage agency engagements and activities to generate marketing qualified leads for the acquisition of new cloud service providers o Continually measure results, and adapt the plan and/or execution as needed, to ensure optimization of agency performance towards agreed upon metrics o Oversee all marketing work streams, and own Quality Assurance, to ensure that all elements of the campaign are accurate prior to launch.  This includes:  Ensuring compliance with third party strategic alliance partner MDF terms and conditions for funding utilization and post execution reimbursement  Ensure WW created content is accurately loaded to our asset management systems in a timely manner and available for geography execution • Partner with the sales organization to ensure effective lead management and follow up on marketing qualified leads: o Evaluate funnel conversion, engagement metrics, reject and penetration rates, and provide recommendations for continuous improvement of results • Manage the quarterly marketing management system and associated dashboards: o Participate in defining requirements for CRM infrastructure and campaign reporting o Measure and track actual performance towards objectives o Track MDF (funding) utilization:  Monitor funding utilization & assist with recommendations when under or over-spending / under-performance occurs o Responsibility for Lenovo inputs into a shared dashboard with our strategic alliance partner:  Campaign status, lead status, pipeline reporting, status updates on agreed upon focus areas, etc. o Build and deliver an executive level results and status readout on a regular cadence #### Position Requirements: Basic Qualifications: • 5+ years of IT B2B marketing experience • Experience in data center marketing and/or a cloud service provider background is required • Experience developing and executing end to end go to market plans and demand generation campaigns • Deep market management skills, with experience executing Account Based Marketing (ABM) campaigns, is highly desired • Experience creating, or leading the development of, content and assets designed for a specific target audience • Event execution experience, or direct experience contributing to successful business events • Understanding of a broad range of marketing activities, disciplines, and tactics • Previously demonstrated project management skills • Experience in managing agency partners to deliver on time and within funded scope of work agreements Preferred Qualifications: • Experience working with alliance partners and the use of MDF funds is highly desired • Familiarity with standard marketing performance metrics is preferred • Self-motivated. Can work independently and proactively to resolve issues and take ownership for processes • Excellent writing, presentation, and communication skills • Ability to work with cross-functional and cross-cultural teams • Ability to work with teams in multiple time zones around the World • Detail-oriented, and able to manage multiple projects at the same time • Team player mentality and a positive “can do” attitude • Ability to work in a fast-paced environment Why Lenovo? Lenovo is a US$50 billion Fortune Global 500 company, with 57,000 employees and operating in 180 markets around the world.  We are #1 PC company on the planet, BCG's 50 most innovative companies, and one of Interbrand’s 100 BEST global brands.  Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society.  By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world. Learn more about why it’s great to work at Lenovo - https://www.lenovobenefits.com/why-join-lenovo We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.