#### Position Description:


Motorola Mobility a Lenovo Company, is one of the world’s fastest growing
smartphone providers, creating groundbreaking, affordable, high-quality
products designed and built with the global customer in mind. And it’s our
people who make this all happen. We are thinkers, risk-takers and problem
solvers, working together to constantly challenge the status quo. If you share
our commitment to ingenuity, creativity and innovation, we want you to help us
define our world of tomorrow.

Role and Team Description:
Planning digital marketing campaigns, including web, SEO/SEM, email, social
media and display advertising. Maintaining our social media presence across
all digital channels. Measuring and reporting on the performance of all
digital marketing campaigns.
• Developing and executing the marketing strategy for Motorola & Lenovo
particular line of smart phones in India, including social media marketing,
online advertising, community management, mobile marketing programs, SEO, SEM
& ORM to achieve Marketing & Business objectives
• Preparing annual budget for the digital vertical, monitor competitor
strategies and industry trends
• Identify consumer insights & purchase behavior to develop communication
strategy across owned & earned digital platforms
• End to end management of Digital & Social media campaigns – creative,
innovations and media for the New Product Launches (Tease, Launch and
Sustenance) to drive awareness and generate demand.
• Co-ordination with product, sales & global marketing teams to ensure that
our campaigns further build on the product proposition and help us meet the
defined business objectives.
• Managing e-comm Partner relationships for Digital & Social Presence for our
devices on their platforms
• Improving positive sentiment around brand with proactive and reactive
content seeding
• Inspire and engage the agency and key publishers to deliver campaigns that
stand–out .
• Motivate the internal and agency teams to deliver exceptional performance
• Set KPI metrics for agency and media partners
• Execute Industry-first innovations that establish Motorola as a leader in
this domain.

#### Position Requirements:


Desired Skills and Competencies
• Min – 5 years of experience in Digital Marketing domain preferably in tech
industry – IT, Telecom.
• In-depth knowledge of Digital Brand Communication, Social Media Marketing,
Analytics, SEO & SEM, Online reputation Management, Campaign Management,
Digital Researches
• Familiarity with digital media landscape in India and its role in the
overall marketing mix.
• Proven track record of delivering successful digital media solutions.

We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.