Full-time, permanent

Mississauga, head office

Reporting to the Senior Marketing Manager- BioResp, this role reflects our unique commitment to fundamentally improve the lives of people living with severe asthma by shaping an environment where a patient can get the right medicine at the right time. Too many biologic eligible patients aren’t receiving treatment that can help control their severe asthma, prevent exacerbations, and improve overall quality of life. Your work will address this need.

You will lead the internal cross-functional alignment and coordination of customer-focused activity plans, ensuring appropriate reach and impact of customer-facing activities; developing and executing plans to help activate physicians to appropriately identify and refer patients to specialists for diagnosis and optimally treatment.

In addition, you will deliver best in class digital tactics and tools for the BioResp marketing team, acting as the digital lead for Fasenra. You will build a digital approach to existing brand tactics and strategies, and use new insights to lead the development of comprehensive product plans to positively impact the value of AstraZeneca’s BioResp portfolio.

Role & responsibilities:

• Collaborate with the internal global and local PRECISION team to build, lead, execute and amplify strategies and tactics to increase biologic usage with key external contacts (eg. primary care physicians, specialists, policy and payer managers, patient advocacy groups)
• Drive a robust understanding of the patient pathway and HCPs who treat or refer by triangulating key information sources (e.g. Internal cross-functional partners, Insights, etc.)
• Support Fasenra’s digital reach by successfully using and improving existing digital capabilities & channels through the sales force, resulting in positive customer experiences
• Effectively budget promotional expenses to ensure optimal performance and profitability for the Fasenra brand
• Responsible for collecting and reporting Adverse Events in accordance with AstraZeneca policies and procedures.

Skills & capabilities:

• High degree of initiative with an ability to manage multiple priorities in a fast-paced environment
• Ability to think creatively in building and implementing solutions and resolving issues
• Can build positive change and has strong communication skills: interpersonal, writing and presentation
• Energized by working with ambiguity and complexity; self-starter, highly motivated and accountable; high self-awareness
• Leads without authority and positively works with cross-functional teams

Qualifications include:

• University degree or equivalent in science and/or business
• Minimum of 5 years of demonstrated, successful pharmaceutical experience
• Previous digital marketing experience an asset- from conception to implementation
• Experience engaging with and collecting new insights from customers e.g. KEE’s, prescribers, patients and payers an asset
• Proven ability to bring ideas to action in the following areas:
  • Market shaping/ expansion
  • Unbranded / disease awareness HCP campaigns
  • Patient activation
• Fluent in English both written and spoken. French is an asset
• Ability to travel, including overnight trips

About AstraZeneca

Our purpose is ambitious and so is our approach. Becoming a more agile and innovative company means building a dynamic, inspiring culture where we celebrate forward thinking and act quickly. We are daring, taking smart risks and learning from both success and failure. We are curious, creative, and open to new ideas and new ways to work. Above all, we are passionate about science and driven to always put patients first. Are you ready to move forward in your career? Join us in our an extraordinary place to work; an environment that energizes and empowers each of us to achieve our goal.

Great People want to Work with us! Find out why:

• GTAA Top Employer Award for 6 years:https://reviews.canadastop100.com/top-employer-astrazeneca-canada
• Best Workplace Culture Award at the 2018 Canadian HR Awards:https://www.linkedin.com/pulse/thriving-best-workplace-culture-gena-restivo/
• Learn more about our culture:https://www.linkedin.com/posts/genarestivo_greatpeople-greatplacetowork-topemployers2020-activity-6608742174811049985-N-8G

Apply today!

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.