Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

We are looking for a Marketing Manager to join our thriving China marketing team, based in Beijing. You’ll inspire your marketing team to deliver memorable messaging through a range of online and offline channels, ultimately aiming to drive high-value researchers towards engagement with the content we publish, and submission of research papers and manuscripts to our journals and books.

Please submit your application before advert. closing date: Mar. 7th 2022

What you’ll be doing:

• Take a data-driven approach to distill insights of China academic research marketplace and shape strategy, researcher segmentation and marketing tactics. Position Taylor & Francis as a key opinion leader within the Chinese research environment
• Deliver targeted marketing campaigns aiming to drive high-quality submissions to our journal portfolio (esp. Humanities and Social Sciences) and book manuscripts
• Devise and implement a plan to engage researchers mainly via online tactics (website, WeChat, email, etc.) and via offline activities whenever conditions allow (conferences, workshops and other external events)
• Build effective long-term & strategic relationships both internally (with Editorial, Sales, Product teams, etc.) and externally (with researchers, scholarly societies, research funders, etc.)
• Monitor performance against agreed KPIs and marketing spends and ensure targets are achieved with satisfactory ROI
• As a leader in the Researcher Engagement Marketing team, ensure a sharp focus on achieving outcomes, foster a culture of high-level performance, motivation, quality, efficiency and innovation in the team, encourage new ideas and constructive feedback
• Collaborate with the global internal stakeholders (global marketing, editorial, product, sales teams) to share latest market development, views and best practice across all regions

What we're looking for: 

• Experience in academic research and/or publishing will be a big plus
• Demonstrable customer and commercial awareness – including the competitive environment, potential partner organisations and market trends
• Proven track record of goal-achievement in a marketing role
• Successful experience in managing a product portfolio or customer channel
• Excellent interpersonal communication skills
• Good command of written and speaking English
• Degree level or equivalent professional qualification
• Strong interpersonal communication skills in multi-cultural environment
• Commercial and customer focus
• Excellent project management skills
• Ability of data analytics, proficient in Microsoft Excel, capable of turning data into actionable insights
• Team player and relationship building abilities
• Delegate effectively

What we offer in return:

• Competitive salary 
• 20 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Seasonal social and charitable events
• Training and development

Additional Information:

• You must have the right to work and live in the Beijing, China
• This role is open to candidates in all locations across Beijing. Taylor & Francis has multiple options for how employees can work based on their role – be that in the Office, at home or somewhere in between.

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. 

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.