Description
Marketing (MKT)
HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identified marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long-term growth for the budgets and resources deployed.
We are currently seeking an experienced professional to join our team.
In this role, you will:
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Support customer growth and uplift customer experience with the implementation of an effective and efficient customer rewards program and targeted communication campaign to drive customer behavior change and cultivate loyalty
Explore the partnership and the cooperation with external parties to enhance the attractiveness of reward schemes.
Support the development of customer communication strategy based on customer insight.
Collaborate with key internal and external stakeholders for campaign planning
To maintain HSBC internal control standards, implement and observe Group Compliance Policy and maintain awareness of operational risk and minimize the likelihood of it occurring.
Qualifications
To be successful in the role, you should meet the following requirements:
University (BA) or (BS) above
Five to ten years working experience in establishing and leading large scale rewards mall that drive business
Strategic thinking and proven successful negotiation and partnership experience
Professional level of Mandarin and English oral and written communication skill. Strong ability to communicate and collaborate with multiple teams in multiple locations
Broad based business experience, ideally within a large blue chip Financial Services brand
Proven ability to work on multi-function projects demonstrating excellent relationship building skills
Experience of project management driving for greater value through the smart application of resource
Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
Ability to think innovatively, shaping and communicating new concepts
Can work independently, both at a strategically and tactical level
You’ll achieve more when you join HSBC.
www.hsbc.com.cn/careers
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. HSBCAXS/AS/*
Issued by HSBC Bank (China) Company Limited
职能类别:产品/品牌主管市场企划经理/主管
联系方式
上班地址:上海
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