Marketing Manager - Royal Canin Canada
MARSGuelphUpdate time: October 22,2021
Job Description

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

 

Marketing Manager New Businesses & Services

The Marketing Manager New businesses & Services will lead the Canadian efforts to deliver new products, services and business models to accelerate customer acceptance and grow the business into new areas. This role will work closely with the Create the New Director in the Americas Region.  This role will demonstrate a passion for solving the consumer/customer pain points, ultimately driving new growth in unexpected areas.   This role will also be responsible for piloting new ideas and projects, embracing a “Test and learn” mentality, and championing the development of new concepts in the business.

 

What are we looking for?

  • 8+ years of experience in marketing, sales, business management, product/Innovation management. 
  • Pet Industry and animal health experience are highly prioritized and strongly valued.
  • Advanced degree(s) in business highly valued.
  • Proven track record of delivering successful new products, services, platforms, campaigns or online tools.
  • Digital savvy and passion for new technologies.
  • Long standing proof of customer focus leading to successful business results.
  • Demonstrated ability to test, learn, pivot on products and services to determine the best route-to-market
  • Strong understanding of “market/product fit” concept within the desirability, feasibility, viability model.
  • Understands and is passionate about leading within a Network/Ecosystem framework versus hierarchical
  • Demonstrated knowledge of leveraging market research and consumer insight.

 

What would be your key responsibilities?

  • Create and lead long term vision/strategy for Creating the New and innovations beyond nutrition (product, services, diagnostics & monitoring, digital) in the Canadian market.
  • Develop and foster partnerships within the Mars Ecosystem to find opportunities for collaboration. 
  • Develop partnerships with companies dedicated to driving the growth within the veterinary industry.
  • Lead the strategic direction for innovations beyond nutrition (services, digital, partnerships)
  • Lead the pricing strategy for the Veterinary pillar, and work in collaboration with the business unit SRM (strategic Revenue Management) lead.
  • Key lead for development of Economics of Mutuality strategies and execution plans within the Veterinary pillar.
  • Champion test and learns and/ or pilots that help deliver mutual value for RC and customers. 
  • Requires extensive liaising with key stakeholders at local, regional and global levels, across multiple functions on an ongoing basis both internally and externally. 
  • Being accountable for business objective, strategy, planning, budget and timelines is critical.
  • Ensure effective and successful execution of Creating the new projects, by liaising with all appropriate stakeholders and influencing where needed.
  • Actively demonstrate to internal leaders and stakeholders’ behaviors consistent with Agility and User Centricity that enables the rest of the organization to accelerate skills that prepare the broader business to achieve our ambition and vision.
  • Manage budget within Operational Plan guidelines.
  • Partner to develop the cultural, organizational, and operational changes needed to run rapid experiments, tell the truth, learn from failure in real time, while embracing the sprint methodology. 

 

What can you expect from Mars?

  • Chance to work on world-renowned brands such as Royal Canin
  • Opportunity to make the world a better place for Pets.
  • Opportunity to work with one of the largest privately held organizations
  • An industry competitive compensation plan
  • The opportunity to learn and develop, taking charge of your own career across Mars

 

 

A criminal records check will be required for this position.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Mars Canada is committed to equity in employment and diversity. Mars Canada will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform Mars Canada of your requirements. For more information please review Mars Canada's Accessibility Policy and address any questions about that policy to MarsCanada.Accessibility@effem.com.

 

 

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

 

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