Location: Philadelphia, USA or London, UK

Job Title:  Product Marketing Manager, Solutions, Services, and iPaaS

Company: Digital Construction Works, Inc,. (DCW), a Bentley Systems and Topcon Positioning Systems joint venture company

 

About Digital Construction Works, Inc. (DCW)
Digital Construction Works Launch Video
Digital Construction Works (DCW) is an infrastructure planning, design-build, construction and operations application and technology Services and Solutions company providing digital automation, integration, twinning services, and fit-for-purpose integrated solutions to automate and optimize the construction process from planning to design through to operations. DCW is a Bentley Systems and Topcon Positioning Group joint venture company. www.digitalconstructionworks.com

Key Responsibilities Summary:

Similar to that of a traditional product marketing manager, this role is primarily responsible for creating the messaging, value proposition, and positioning for DCW services and solutions portfolio, and iPaaS; creating a portfolio of sales and marketing content, supporting and driving multiple integrated go-to-market plans and story-telling content to drive awareness, generate leads, demand, and adoption of DCW’s digital services and solutions.

 

Responsibilities:

• Collaborate with DCW product/solution development, subject matter experts, business development, marketing, and customers to develop new services and solutions value proposition, positioning and messaging, differentiation and benefit statements, which you will pull through to write and create sales and marketing content to drive awareness and generate leads and demand.
• Write compelling content that describes the service or solutions ability to meet customer needs, solve market problems and/or fulfill aspirations for key market segments, buyer personas, and buying stages, and to grow our customer base.
• Ensure holistic messaging across solutions and services portfolio, driving messaging framework through to market execution.
• Develop powerful market-facing assets and sales toolkits that enable effective sales, including various service and solutions presentations, collateral, eBooks, case studies and success stories, white papers, website content, digital media content, speaking proposals, video content, and technical/scientific support materials.
• Assist the senior marketing director and marketing team in designing and developing DCW marketing plans, launch plans, and solution guides through individual contributions and collaboration with peers on the marketing team.
• Collaborate with the head of marketing and the business development team to produce sales enablement and ABM plans for DCW solutions and services portfolios.
• Support knowledge transfer about the industry, markets, buyers, and solutions across marketing and sales functions for DCW solutions and services.
• Practice what we preach and apply digital practices to everyday work practices, including digital marketing tools and HubSpot CRM.
• Collaborate with marketing colleagues with a roll up your sleeves mentality to contribute to the overall workload and success of the marketing strategic and tactical plans to drive DCW awareness and generate leads.

 

Qualifications:

• 5+ years of services or solution or product marketing experience in information technology or enterprise software, preferably with domain knowledge in the AEC, transportation, heavy civil, and industrial construction industry, including domain knowledge of digital workflows, solutions, and services
• Strong background in messaging solutions and services, impeccable writing skills, and a knack for establishing competitive differentiation
• Ability to develop strategies for creating a pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs to grow existing relationships
• Excellent oral and written communication and storytelling skills
• Adept at teaming and collaboration across internal teams, with vendors, and with customers
• Able to persuade and influence without direct authority
• Energetic, creative, and self-motivated
• Ability to work virtually yet keep a close working relationship with leadership and colleagues.
• Modern computer skills, including O365 applications and HubSpot CRM.
• Education: BA/BS, Marketing or other relevant fields

 

Travel Requirements: During non-pandemic times, this position may require up to 10% travel domestic US, and some international business trips may be required.
Recruitment: Recruitment for DCW job opportunities is being coordinated and processed through the Bentley Systems Talent Management Portal. DCW is a Bentley Systems and Topcon Positioning Group joint venture company.

Nearest Major Market: Philadelphia, London
Job Segment: Construction, Engineering, AEC

 

Industry

• Information Technology & Services 
• Computer Software 

 

Employment Type

• Full-time

 

Job Functions

• Marketing 

 

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Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.

 

Bentley participates in e-Verify / Bentley participa en e-Verify

 

Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com.

 

Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.