Engage with our existing Vitality customers, using Lifecycle Marketing and Partner Promotions. Also ensuring they have an efficient and excellent experience when making use of our website or any AIA applications they use

At AIA, our promise is to help people live Healthier, Longer, Better Lives by encouraging them to make positive lifestyle changes one step at a time. Our firm belief is that by following our Operating Philosophy of doing the right thing, in the right way with the right people, the results will come. AIA Insurance for Life, Health and Wellbeing.

The Opportunity:

AIA Vitality is a science-backed health and wellbeing program that supports our customers every day to make healthier lifestyle choices.  It shows you how healthy they are now, provides them with tools to start improving their health right away, and offers amazing rewards and discounts from our partners to keep them motivated along their journey.

We are seeking a Marketing Manager – Vitality Customer Engagement,  to join the team with the purpose of identifying, creating, delivering market-leading customer engagement strategies and tactics to deepen our relationships with Vitality customers, and to support our program reward Partners.

About the role:

Some responsibilities include:

• Co-define the strategy and lead the execution of fully integrated Vitality Customer Experience marketing activities to support retention and growth of existing customer segments.

• Manage large, complex projects (people, time, budget) to execute a marketing strategy. Manage end-to-end customer experience touchpoints for new program developments.

• Manage and enhance the triggered customer lifecycle program.

• Ensure we meet partner marketing expectations.

• Accountable for implementing and maintaining performance measurement programs, including regular stakeholder reporting.

• Demonstrate continuous application of key business and consumer insights to address key business challenges or create new opportunities

• Manage relationships with relevant third-party vendors and partners, and our Australian delivery team.

About you:

• Relevant tertiary qualification or demonstrable experience

• Demonstrable experience of leading successful Direct marketing initiatives in large and complex organisations

• Significant B2C marketing experience in BTL channels

• Strong understanding of specialist marketing functions particularly CRM and Marketing Automation best practices

• Understanding of website/app user experience would be a plus.

• Experience leading and developing cross-functional teams, and stakeholder engagement.

• Ability to lead large discrete projects

• A clear understanding of how to utilise data and insights within the marketing environment

Why choose AIA:

At AIA, we’ve made a promise to help people live healthier, longer, better lives. And it starts with our own people.

• We invest in training and development to build on your current skills

• Career development through internal mobility opportunities

• Work for a business helping make positive health and wellbeing changes to the lives of New Zealanders

• Access additional leave days to recharge and refresh yourself

• Enjoy wonderful Health and Wellbeing initiatives that support you

• Work with supportive and inclusive managers

• Flexible working arrangements

Recruitment Agencies: Our Talent team does not require any recruitment agency support.

Interested Candidates: Apply using the ‘Apply’ button. No emailed applications accepted. For general enquiries only, contact:

Cornelia-C.DeConing@aia.com

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.