Responsibilities 

Support in the day-to-day planning, development and implementation of XJTLU marketing activities; 

Coordinates content, edits copy, and support the design and production of brochures, advertising materials, email newsletters, websites, presentations, etc. targeting prospective students or other external audiences; 

Help conduct market research to support marketing activities and campaigns, identify new marketing opportunities, and monitor current market conditions and competitors activities;  Support lead generation plans for various programmes and markets, as requested; 

Help develop and implement campaigns for electronic direct marketing, pay-per-click, social media, etc.; 

Help maintain and enhance University contact database and CRM system and implement electronic direct marketing campaigns; 

Coordinate UMC support for XJTLU external meetings and events, on and off campus; 

Help track the effectiveness of marketing programs and campaigns by collecting, analyzing, and summarizing data and preparing accurate and timely reports; 

Liaise with professional staff in other offices and academic departments; 

Monitor inventories of marketing materials as needed; 

Assist the Marketing Manager and Office Administrator to monitor the marketing expenses and budget on an ongoing basis, including backup support for the purchasing process and preparation of reports; 

Update job knowledge by participating in educational opportunities; reading trade publications; and 

Other related duties as assigned.

Qualifications 

Bachelor’s degree from a prestigious university in marketing, business, communications or a related field; or an equivalent combination of education and experience; 

Professional experience in marketing in an institutional, corporate, agency or professional services setting; experience in a higher education setting is beneficial;

Knowledge and Skills 

Fluent-level English both written and spoken; bilingual Chinese and English (written and spoken) preferred; 

Good copywriting and editing skills in English (bi-lingual English and Chinese preferred);  Proficiency with Microsoft Office, Adobe creative suite, social media platforms (e.g. WeChat, Weibo, Facebook, Instagram, YouTube); 

Sound understanding of marketing principles (experience implementing integrated marketing campaigns is preferred); 

An understanding of marketing tactics within China and International markets; 

Able to work occasionally on evenings/weekends for special events or project deadlines.

Personal Qualities 

Strong organisational skills, able to prioritise tasks and meet multiple deadlines; 

Self-motivated, enthusiastic, creative and innovative; 

Able to work as an effective team member, or as a project/event leader, as assigned;  Outgoing individual, excellent interpersonal and networking skills; 

Excellent attention to detail; 

Sense of customer focus; 

Tactful and enthusiastic with a “can-do” attitude; 

Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments; and 

Calm under pressure and able to function effectively in a fast-paced environment and under public scrutiny.

Please note: International candidates must have 2 years relevant higher education experience in a full-time marketing or communications role.

How to apply

To apply for the position, please visit the following website and apply online before the closing date: http://job.xjtlu.edu.cn/. You need to register and then login to complete each part of the application process, including Basic Information, Cover Letter, Job Title and Reference and Equal Opportunities Form. Remember to attach your CV when completing the Basic Information form, and the covering letter (in English) should outline your interest in the post and explain how you meet the criteria.

上班地址：苏州工业园区独墅湖高等教育区仁爱路111号

西交利物浦大学坐落在素有“人间天堂”之称的苏州，这座文化名城至今仍坐落在春秋战国期间的原址上。仍然保持着“水陆平行，河街相邻”的双棋盘格局和粉墙黛瓦、小桥流水的古朴风貌。古城数千年的历史，给后人留下了大量的珍贵文化遗产，其中又以园林为著称，拙政园、留园、网师园等九处名胜古迹被列为世界文化遗产。今天的苏州不仅保留了它悠久文化传统，同时又是一个与时俱进的、对世界开放的现代化城市。近年来它的国民经济总产值以将近15%年增长率快速发展。苏州的GDP仅次于上海、北京和广州。
西交利物浦大学是苏州进一步对外开放和教育全球化的产物。苏州及周边地区经济的高速发展吸引了两所世界名校——中国西安交通大学和英国利物浦大学。它们作为母校在苏州工业园区独墅湖高教区合作创办一所以理、工、管起步的国际型大学。这也是国内一所由教育部批准中外“强强”合作的大学。它的愿景是研究导向、独具特色、世界认可的中国大学和中国土地上的国际大学。它旨在培养具有国际视野和竞争力的高级技术和管理人才；积极为经济和社会发展提供科技和管理服务；在人类面临严重生存挑战的领域有特色地开展研究；探索高等教育新模式，影响中国甚至世界的教育发展。
西交利物浦大学建校于中国—新加坡苏州工业园区，这所学校将在悠久浓郁的文化传统与世界罕有的高速经济发展并存共生的美好环境中成长。
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www.xjtlu.edu.cn