This Manager of Marketing Operations will work closely with both business colleagues and IT colleagues and as a result will need to seamlessly be able to work in both worlds. You will be responsible for leading 6 team members (marketing IT, marketing automation specialists, email and onsite merchandising specialists) to drive forward our data, CRM, digital marketing operations and technology to meet the evolving needs of the business to drive growth initiatives.

Your team is responsible for leveraging new and existing data and digital marketing capabilities, improving our usage of exiting data and digital marketing technology, and ensuring that process and operations are working effectively to deliver against everyday operations excellence. The Manager will lead the team; developing, optimizing, and executing advanced digital marketing operations and technology projects inclusive of; omni-channel, marketing automation, personalization, advanced segmentation, underlying marketing data accessibility, etc. To be successful you will be able to work with, marketing IT, marketing operations, digital marketers and marketing generalists.

Responsibilities:

• Lead marketing IT team members to support advancements, process & operations improvements, and documentation of marketing automation and marketing IT/data projects to deliver scalable and sustainable approach as the business needs evolve and mature.
• Lead marketing automation specialist team members to ensure they are delivering projects on-time and accurately while continually evaluating process and operations to ensure the team is as productive as possible.
• Lead email and on-site merchandising specialist team members in regular campaign operations such as: list preparation, quality control, data manipulation, data cleanup, and other tasks related to marketing campaign development and execution
• Work with internal and external team members to ensure platforms and data are always accessible and collaborate when production issues arise for problem solving, root cause and counter-measure actions.
• Lead team members to deliver continual processes and operations improvements to ensure everything we do is 100% accurate and delivered on time as efficiently as possible.
• Leverage external agencies to support over-flow and scale up as volume increases while still maintaining 100% accuracy and on time delivery.
• Collaborate with a team of digital marketers to ensure we are using marketing data and technology to deliver against our daily and advanced marketing needs to deliver revenue and MQL growth.
• Work with CRM teams to ensure that new and existing customer data meets the evolving marketing needs to deliver more dynamic and personal digital marketing in an omni-channel experience.
• Work with CRM data quality teams to ensure that data is regularly being cleansed and appended.
• Collaborate with Corporate team members to support unified customer data management and privacy initiatives.
• Work across global and regional marketing operations teams and IT subject matter experts to ensure marketing operations projects are completed accurately and in a timely manner.
• Provide strategic and tactical guidance, optimization recommendations, and regular performance reporting to business partners based upon analytics and a data focus.
• Leverage sound methodologies to test new strategies, tools, and capabilities that serve to advance channel performance across the organization
• Drive the development and use of advanced data centric segmentation and targeting capabilities that drive improvements in channel effectiveness
• Stay current and knowledgeable on new developments, trends, and technologies in marketing, inclusive of; omni-channel, dynamic/personalize content, marketing automation, advanced segmentation, targeting and re-targeting.
• Influence and educate team members to adopt and deploy new digital marketing technologies and ensure the full capabilities of new technologies are exploited to drive commercial impact

Minimum Qualifications:

• 5+ years of experience in marketing operations (and/or marketing IT) with a focus on:
  • Data collection (extracting and manipulating large datasets)
  • Data analysis (using Excel/Access/Reporting Tools)
  • Data interpretation and communication skills with the ability to summarize complex findings clearly and concisely

• Bachelors Degree
• 2+ years of people management experience
• Experience working with data structures and analyzing data from a business perspective

• Basic knowledge of SQL
• Advanced knowledge of Excel (ie., pivot, macros)
• Experience developing and working with audience segmentation and marketing automation tools, preferably Eloqua and IBM/Unica Campaign within a marketing organization.
• Experience working in a CRM system, preferably Salesforce.com (SFDC), within a marketing organization with a strong understanding on how marketers use CRM data including profiling, contact acquisition, marketing reporting and tracking
• Experience managing and operating an Email Service Provider tool (ESP)
• Proficiency with reporting and business intelligence tools like PowerBI, Tableau, Cognos, Business Objects, etc.

• Must be a team leader and team player with the ability to manage multiple projects and shifting priorities within a fast-paced environment
• Self-directed and motivated, with the ability to efficiently operate independently, operate under pressure, and meet tight deadlines
• Strong oral and written communication skills and able to talk with both technical and business colleagues
• Experience establishing and maintaining business processes, documentation, and training materials
• Ability to build effective working relationships with colleagues inside and outside the organization
• Be able to convey business requirements to technical specifications
• Have a desire to drive innovation and new ways of thinking within the digital marketing technology stack.