1. Communication: Be responsible for VI introduction internally and externally to present a unified brand image to the global markets. Provide relevant selections for various communication externally, establish and maintain a database of contacts relevant for external communication, create content for newsletter and direct mails in close cooperation with sales, application and management, then execute mailings and evaluate result; Be responsible for WeChat platform operation, advertising and media affairs; Create and manage various promotional materials.

2. Literature and Web: Produce and update technical and promotional literature, translate relevant available literature to relevant languages for Chia market; create new literature according to design guide and available templates in close cooperation with the EU Market team; maintain content on our website to ensure a functional Website with aligned content and local languages to the local as well as focused market and further developments including propose and publish case sorties, etc.

3. Marketing Campaigns: Define campaign objectives in close cooperation with teams; Develop core idea, relevant medias and establish a campaign budget; Develop material for the campaign and execute the campaign in cooperation with the sales force then track the result of the campaign and report to the sales organisation and MC+.

4. Secure Value Selling capabilities: Conduct value selling workshop with the sales force in relation to new product introduction and building value selling capabilities in the sales force.

5. Market research and intelligence: Support customer and competitor assessment, maintain necessary links with industry organisations, consolidate the knowledge and insight upon industry, customers and competitors’ behaviour, needs and preferences via market research, join sales visits, exhibitions, etc. then consolidate input in reports per market and publish this through the sales portal.

6. Market Analysis for new product introduction or new product development: including product introduction, new product development ideas; establish a network and relevant sources to conduct yearly updated PESTEL analysis.

7. Customer Perception Survey: Understand our brand and value proposition, define questions that will enable customers to evaluate our performance against competitors and our value proposition, Identify gaps to our value proposition and brand story and rank those gaps, Consolidate feedback and recommend focus areas for improving our delivery on our value proposition