Responsibility:

1. Brand Management in China

• Define IVECO and JV brand positioning (through customer and market analysis)
• Support Iveco Brand communication planning and execution
• CI/VI definition and follow up
• Branding materials planning and production, such as website, brochures, merchandizing, product datasheet, and etc.
• Support JVs in annual dealer convention in Iveco Brand image exposure and control

2. Online Communication and Digital Platform Management

• Company website and RV website setup and maintenance
• Official account setup and maintenance on Wechat and Weibo
• Support HQ and JV in major communication events

3. Marketing Materials design and production & Events support (ATL, Video, Materials, etc.)

• Organize and coordinate with HQ for all necessary materials creative and production for major marketing events
• Follow up and coordinate the creative related work for all marketing activities

4. Support variety marketing events and activities

5. Other tasks assigned by Marketing Head

Requirement:

• Bachelor degree or above, major in marketing or media & advertising, or similar education background
• 3-5 years marketing or media & advertising related work experience
• Familiar with marketing area in automotive industry, commercial vehicle preferred.
• Attitude to elaborate a great amount of information and summarize it in actionable recommendations for sales target achievement.
• Networking among the marketing communities (Associations, media, Agencies, Competitors offices, etc.)
• Accuracy and attention to detail
• Ability to work independently
• Ability to initiate projects
• Strong interpersonal skills
• Self-motivated with good team spirit
• Fluent in English

上班地址：马吉路2号