Marketing Specialist
Do you enjoy helping others and building emotional connections to make people feel special and welcomed? If so, then we want YOU to be part of our Fairmont Royal York family.

Every day you will be responsible for engaging with our guests, clients and colleagues. You will create the essential Toronto experience at the hotel that has been a Canadian icon for over 91 years.  You will be given the responsibility to ensure that our guests and colleagues feel WELCOMED, CARED FOR and INCREDIBLE. Being part of the Fairmont Royal York family is more than providing warm and consistent service. As an ambassador of Fairmont Royal York, you will take the initiatives necessary to turn moments into memories by taking the time to understand our guests’ purposes: why are they staying at Fairmont Royal York, what is their length of stay and what are their preferences and passions? Making our guests feel heard and cared for creates an emotional connection to our brand and builds loyalty. 

These emotional connections are not just for guests. As part of the Fairmont Royal York family, you will be tasked with creating impactful relationships with your colleagues.

Through your passion and motivation, you sell memorable experience to guests who stay in your property. You are professional and knowledgeable about your property, and you build strong relationships and create bond with your guests.

If creating these lasting relationships and experiences excites you, read more about how your role supports our vision of continuing to create the essential Toronto experience!

What’s in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

Responsibilities and essential job functions include but are not limited to the following:

The Marketing Specialist is responsible for managing marketing and promotional campaign data, search marketing, reporting on performance metrics, and providing insights for best practices. The candidate will be responsible for content optimization including text, audio, video and image content, social media marketing, email and search marketing.  The Marketing Specialist will manage the execution of strategies that support organizational goals for the marketing, sales and F&B funnels, including increasing brand and offer awareness and growing website and social media traffic. 

The Marketing Specialist is responsible for coordinating internal media and influencer activations on behalf of the Director of Marketing and Social Media Manager. The candidate will create, edit and manage the production of digital and print content that is consistent with the Fairmont brand. This role will strongly support the content needs of the hotel’s food and beverage outlets. This role requires a high level of attention to detail, organization, collaboration and project management skills. This role works closely with internal teams: Marketing, in-house Graphic Designer, Dining Outlets and Operations. The position reports to the Director of Marketing.

• Analyze and report on metrics for marketing, search, social media and Google Analytics
• Draft campaign, month-end, quarterly and annual reports
• Develop customer acquisition, awareness and retention campaigns that engage customers through the use of Mass Advertising and Digital Marketing initiatives
• Monitor key social networks to identify competitor activity and consumer sentiment; develop timely promotions based on these factors
• Create an e-Commerce strategy that includes all online marketing efforts including traffic and revenue generation programs via SEO, SEM, affiliate relations and email for new and loyalty program customer acquisition
• Collaborate with Public Relations and Sales teams to deliver strategies that align with hotel-specific brand promotions and communications
• Assist in building digital loyalty strategies for consumers
• Coordinate items on behalf of the Director of Marketing, Digital Marketing Manager, and Social Media Manager
• Track hotel awards, media hotel stays and collateral
• Develop and deliver sales tools including flat sheets, InDesign creative and interactive presentation design
• Brainstorm new and creative growth ideas to support the hotel (ie. seasonal room packages, F&B offerings and promotions)
• Upload collateral to asset bank (photos, b-roll, videos) and organize digital files
• Online travel agent audits and site management (Expedia, Booking.com, Trip Advisor, etc.)
• Audit online and print Tour & Leisure brochures. Ensure photos are updated, property descriptions are accurate
• Supports company and hotel policies and procedures including the promoting and participation in CES, Fairmont Standards, LQA, Health and Safety, and JD POWER/GSE initiatives
• Strong understanding of Guest Feedback tools on different platforms including letter, telephone, JD Power, Trip Advisor, online channels and guest communications

Your experience and skills include:

• Relevant marketing experience (internal or external) is an asset
• Marketing and/or Hotel School Diploma preferred
• Google Analytics
• Excel reporting and power point presentations 
• Video editing and food photography an asset

Physical Aspects of Position (included but not limited to):

• Occasional lifting and carrying up to 20 lbs 
• Occasional kneeling, pushing, pulling, lifting 
• Occasional ascending or descending ladders, stairs and ramps
• Frequent sitting throughout shift

Your team and working environment: