Description

• Developing and executing the
  marketing plan for the China service region.
• Working with the Service
  Commercial manager to ensure there are plans in place to achieve regional
  business goals for this segment.
• Analyzing the installed base of
  Tektronix and Keithley customers and devising segment specific (industry,
  product) marketing programs.
• Devising demand generation
  programs to ensure that lead targets are met for China Service
  Business:
• Specifying and devising sales
  tools needed by the SSO sales force
• Devising and executing with
  the support of the China regional marketing team monthly E-marketing
  campaigns to generate sales leads
• Executing direct mail
  programs.
• Newsletter creation.
• Management of direct mail agencies
  as appropriate.
• Control of the schedule and
  budget for all of the above programs
• Ensuring the outbound
  telemarketing team have targeted lists to call.
• Monthly reporting of outcomes
  of marketing activity

Analyzing the Web based content of the Service segment to ensure it is appropriate for customers and optimizes customer response

Qualifications

• Minimum 1 years marketing program management or marketing operations management experience in a B2B industry.
• Experience supervising marcom projects in particular outbound e-comms, telemarketing program development, content production and Web content.
• Experience working with CRM systems and implementing database marketing programs.
• Experience of conducting marketing analysis and market segmentation programs.
• Reasonable English speaking.
• Computer literate (Excel, Word, E-mail)
• Excellent analytical ability
• The ability to multi-task
• Excellent interpersonal skills

上班地址：虹桥临空经济园区福泉北路518号（近通协路）