The Marketing Specialist position is responsible for product marketing and partnering with key stakeholders to implement marketing campaigns to drive the brand awareness and achieve sales target within the Life Science Division. The candidate will translate marketing plans into integrated and executable communication strategies, providing technical, promotional and lead generation support to the sales team. The Marketing Specialist will be responsible for message development, tradeshows, campaigns, collateral development, and interactive/social media.

Job Description:

1. Drive partnership with key stakeholders including sales team, Global and China marketing team and e-business team to develop strategic and executionally sounds campaigns across traditional and digital marketing channels to deliver on established goals
2. Responsible for management of campaign plans and tactics from data analysis, submission of work orders, through reviews and routing to completion
3. Write, proofread and consult on the creation of creative briefs, web and digital initiatives, promotions, and internal/external business communication
4. Understand brand standards and ensure consistent look and feel across campaigns and channels
5. Responsible for documentation of campaigns, including calendars/trackers, overviews, proof of performance and tactical metrics reporting
6. Assess campaign results and performance, identifying opportunities for improvement
7. Supports sales team by providing relevant sales tools, trainings and analytical reports
8. Perform other tasks and Ad-hoc duties as assigned

Qualifications:

1. Degree in Biology, Biotechnology, life science, biomedical sciences or related field
2. Experience and / or understanding of life science products preferred
3. 5 years relevant marketing experience is preferred, Understands the financial impact of marketing
4. Ability to work on concurrent projects which require both strategic thinking as well as effective tactical execution
5. Demonstrable experience in marketing data analytics and tools
6. Good comment in English and Chinese
7. Exceptional communication and writing skills
8. Proficient with PC programs, including MS Word, Excel, PowerPoint, Outlook, Photoshop, In Design, Illustrator and Dreamweaver
9. Ability to draft promotional advertising, brochures and flyers for products and update appropriate marketing tools
10. Proactive self-starter able to work autonomously and as a team-player