Marketing Specialist
YOUZU InteractiveShanghaiUpdate time: April 10,2014
Job Description
YOUZU Interactive, a premier publisher and developer of international web games, is expanding and we want YOU! At YOUZU, we take pride in creating the best Chinese web games and localizing them to the highest of standards. Get in on the ground floor of one of the fastest growing game companies in China!
Duties include but are not limited to:
- Assist in brand strategy development, including positioning statements, new idea generation and partner outreach.
- Write and develop marketing materials
- Coordinate workflow with design, online and production teams as needed.
- Manage and execute key web and social networking strategy to increase brand awareness and engagement
- Perform ongoing analysis of the market, competition and user data to identify emerging trends and business opportunities
Qualifications:
- Bachelor's degree in business, communications, or related field.
- Creative brand marketing skills and strong knowledge of digital platforms and marketing tactics.
- Must be a gamer with a deep understanding of gaming culture overseas
- Experience managing games or PR plans is a plus
- Fluency in Mandarin
Duties include but are not limited to:
- Assist in brand strategy development, including positioning statements, new idea generation and partner outreach.
- Write and develop marketing materials
- Coordinate workflow with design, online and production teams as needed.
- Manage and execute key web and social networking strategy to increase brand awareness and engagement
- Perform ongoing analysis of the market, competition and user data to identify emerging trends and business opportunities
Qualifications:
- Bachelor's degree in business, communications, or related field.
- Creative brand marketing skills and strong knowledge of digital platforms and marketing tactics.
- Must be a gamer with a deep understanding of gaming culture overseas
- Experience managing games or PR plans is a plus
- Fluency in Mandarin
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