Marketing Specialist - Asia
NBBJShanghaiUpdate time: August 10,2019
Job Description
Your New Role:

Lead Generation & Client Development In partnership with Market Leaders and Marketing Managers, you will research and provide analysis for identified new leads. You will be responsible for managing ongoing lists for targeted conversations and opportunities for client engagement. In collaboration with Marketing Leadership, Graphic Designers and the Project Team, Specialists will assist in content development and final production of custom brochures for client development activities.

Prospect Management You will produce and generate well-coordinated and compelling proposals, brochures and presentations which not only address client needs, but also clearly articulate the fundamental design challenge and opportunity for innovation. Working with the marketing manager, specialists will lead the project teams through the entire prospect process, from strategy to final proposal production. Working in InDesign, you will manage the production of all materials with assistance from graphic designers and the Marketing Manager:

  • Proposals – In collaboration with Marketing Leadership, graphic designers and the project team, Specialists will manage the design, content development and final production of proposals. This includes editing narrative, gathering images, proposal layout in InDesign, coordinating sub-consultant information, and ensuring the overall product adheres to the key messaging and is without error.
  • Interviews/Presentations – preparation and support, ensuring quality of message; strong collaboration with graphic designers and Marketing Manager.

Core areas of responsibility include but not limited to:

  • Manage Proposal Development - gathering project images, sub-consultant information and collaborate with studio members to develop content while working with the Marketing Managers to ensure quality;
  • New Business Interviews/Presentations – preparation and support, ensure quality of message; strong collaboration with graphic designers and Marketing Manager;
  • Produce Lead Generation and Marketing Collateral – develop and collect content, gather images, and manage the production process in collaboration with Market Leadership;
  • Provide support for marketing requests, journal ads, conferences, event requests;
  • Attend marketing related meetings with the design studio, keeping track of upcoming client development initiatives and providing support where needed;
  • Act as resource of design studios for marketing specific information and work with project teams to develop marketing copy and narratives;
  • Assist in marketing specific research (trends, competition analysis, new marketing growth opportunities, etc.);
  • Collaborate with the global communication team to develop collateral material and advance PR awareness; interface with local PR agency to promote significant projects and thought leaders;
  • Manage the process for collecting and entering accurate project data into databases (Deltek Vision, CRM, and OpenAsset), including project and resume InDesign files;
  • Ensure quality control in lead/prospect tracking (includes firm wide tools);
  • Maintain robust library of narrative for proposals, extracting custom content from completed submittals and ensuring content reflects current NBBJ messaging.

What You Will Need to Help You Succeed:

  • 4-year degree in Marketing, Communications or other applicable discipline; ideally with a focus in English, Journalism;
  • Minimum of 5-6 years of industry/relevant experience;
  • Work experience in Asia required; Work experience in China preferred;
  • Experience in the A/E industry, preferably architecture highly desirable; Knowledge of corporate, commercial and healthcare practice are preferred;
  • Superuser /expert in the Adobe Creative Suite (InDesign, Photoshop, Illustrator) ;
  • Understanding of basic layout and graphic design principles;
  • Excellent writing and editing skills (writing samples are required);
  • Exceptional time management and organizational skills; ability to multitask;
  • Experience in proposal development for professional services firms (examples required);
  • Ability to work efficiently under multiple deadlines and proactively manage large teams;
  • Ability to work in a fast paced, highly collaborative and creative environment;
  • Knowledge of Deltek Vision, OpenAsset, CRM and other databases;
  • Bilingual speaking and writing skills in English and Mandarin are required.

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