Responsibilities

• Plan and implement online and offline events to build brand awareness and to generate high quality inquiries.
• Analyze ROI of each event and share with the team insight/learnings for future event planning and promotion.
• Leverage online marketing channels to promote events and ensure smooth online-to-offline experience for attendees.
• Create localized Chinese brochures/flyers and other marketing materials based on global materials.
• Manage online paid media channels and analyze ROI regularly and make adjustment in advertising materials or bidding strategies accordingly.
• Plan and deploy EDM/SMS campaigns for China and track results.
• Develop partnership with external parties including universities, co-working spaces, local communities etc. to explore partnership opportunities to build brand awareness among target audience.
• Other initiative to improve business performance in China market.

Qualifications

• 2 years+ working experience in marketing or advertising/PR/media agency
• Bachelor’s Degree in marketing or communication is a plus
• Native Chinese speaker with good command of English
• Good interpersonal skills and self-motivated

Familiar with Salesforce CRM and Marketing Cloud is a plus

上班地址：上海市静安区铜仁路258号九安广场