Responsibilities

? Develop social media strategy to drive brand awareness and online presence with different channels including but not limited to Wechat, Weibo, Zhihu, Douban, Baijiahao, Sohu etc.

? Plan social media calendar on monthly basis and be flexible to make adjustment according to latest hot topics or events.

? Design leads generation flow for all channels and ensure a smooth experience to direct traffic to leads generation page/tool.

? Constantly develop innovative and compelling content for social channels to maximize user engagement and increase follower base.

? Work closely with global social media and content team to leverage global resources and do the adaptation for each local media.

? Closely monitor the trend of social media in China and make proper response on the latest hot topics to generate more exposure and engagement.

? Track the performance of each channel and make actionable plan for optimization on weekly basis.

Qualifications

• 2 years+ experience in social media management or content marketing

• Bachelor’s Degree in Marketing, Communication or related

• Native Chinese speaker with good command of English

• Solid experience in copy writing and storytelling is a must

• Creative and self-motivated

• Team Player with the ability to work across multiple business functions to achieve objectives

• Design and video editing skill is a plus

上班地址：上海市静安区铜仁路258号九安广场