Marketing Transformation Technology Program Lead
LenovoMorrisville, north carolina, united statesUpdate time: April 26,2021
Job Description
Position Description:
The Business Transformation Marketing & Sales Team is presently hiring for a
Marketing Transformation Technology Program Lead.
What is Business Transformation - Marketing?
Business Transformation will introduce new technology, new processes, and new
ideas to shape the way we ‘do’ Marketing at Lenovo. As we deployed new ways of
doing marketing at Lenovo, just some of the benefits we will realize include
the ability to:
• Launch campaigns into market much faster than we do today.
• Improve alliance compliance and claiming processes to reduce the P&L impact
of lost claims
• Enable better reuse of digital assets and content to save time and money
required for agency expense.
• Provide greater visibility to how we plan and manage our marketing budgets
to ensure our spend is aligned to our overall objectives.
• Measure and report on the ROI for Marketing
The effort to digitally transform Marketing will be a global and collaborative
effort. The pilot/proof of concept phase has been completed through the
engagement of well over 150 members of the marketing, finance, and procurement
communities.
Looking ahead
As we move forward with this transformation, we will continue to invest a
significant amount of time with our stakeholders to deliver the changes to
technology and processes in a manner that will not disrupt their need to
deliver on business results.
In this role, you will be integral to the successful delivery of the Marketing
Transformation program. The transformation is a complex project with
stakeholders in marketing, finance, procurement, accounting and alliances. In
addition, Marketing Transformation is integrated with many other
transformation initiatives at Lenovo in sales, channel/partner management, and
data architecture. The Technology Program Lead must be able to work in a
deeply collaborative fashion with many stakeholders and across many integrated
project workstreams. A deep understanding of marketing processes would be
highly beneficial for the candidate who fills this role.
In addition to strong collaborative skills, strong communication skills are
essential. The ability to grasp and logically solve complex logistics and
planning issues is a compelling asset for the person in this role. The
ability to work across multiple BGs and functions but still understand the
essential processes which must be supported with Project Eagle will be key to
success in the role.
The Marketing Transformation Technology leader will drive the end-to-end
delivery of features and coordinate the back-end development of product
components to support the Lenovo Marketing Platform and Lenovo.com. The ideal
candidate will have a strong technical ability, excellent project management
skills, great communication skills, and a motivation to achieve results in a
fast-paced environment.
They are responsible for delivering platform solutions and will work closely
with the program managers to coordinate technical efforts and operational
implementation processes. Finally, they will be responsible for ensuring
timely, complete, and on-budget delivery of platform technology projects.
Key Responsibilities
• Develop and implement long-term strategies and objectives for the Marketing
Technology functions that supports the company’s vision, mission and values
and long-term objectives. Ensures that technology is relevant, supports
revenue generation initiatives and is scalable and robust.
• Establish technology policies, processes, organization training and programs
to support and achieve Marketing vision and objectives.
• Ensure the planning, execution, deliverables and quality assurance of all
services or products acquired through consultants meets or exceeds standards.
• Prepare operational schedules and coordinate activities to ensure successful
Marketing Technology launches.
• Create and effectively use performance measurements to quantify and
benchmark technology productivity, effectiveness and customer service levels.
• Confer with other IT and business departments as necessary to review
achievements and discuss required changes in goals or objectives resulting
from current status and conditions.
• Identify emerging technologies, assess their applicability to the business
needs and develop proposals on applying new technology solutions to take
advantage of new business opportunities.
• Continuously improve technology costs through the application of new tools,
processes, practices and outsourcing.
• Develop direct reports to increase the bench strength and flexibility of the
technology function. Ensure that all technology employees receive appropriate
training and resources to perform their jobs effectively and efficiently.
• Work closely with executives in other functions (e.g. Marketing, Operations,
Merchandising, Human Resources, Finance, Procurement and Legal), as well as
with senior management team to ensure strategic goals of the business are
achieved.
• Effectively manage third party relationships and off-shore resources
Behavioral Competencies:
\- Detail-oriented creative problem solver.
\- Customer-focused strategic thinker, able to see how processes and
technology are intertwined and how the combination of both will deliver a
transformative marketing environment.
\- Demonstrated strong partnership skills with a history of collaborating
across organizational boundaries, working with and influencing others, and
creating clarity from confusion
\- Ability to thrive in a fast-paced environment managing across multiple
shifting priorities
\- Proven track record of leading through influence and delivering persuasive
presentations to senior leadership
\- Comfortable in a performance-based environment
\- Demonstrated ability to be productive in a fast-moving environment where
coping, tolerance for ambiguity and common sense is required.
\- Demonstrated success showing commitment to team accomplishments as well as
individual responsibilities
\- Strong analytical, organizational and interpersonal skills.
\- Strong oral and written communication skills.
#### Position Requirements:
\- Bachelor’s degree in related field
\- Minimum of 10 years of experience within a marketing or sales digital
technology environment.
\- Minimum of 7 years of experience with project management and at least one
instance of managing a large and complex project.
\- Experience working with multiple stakeholders across global teams.
\- Ability to relate efficient and effective systems solutions to diverse and
complex business/technical problems.
\- Strong analytical, prioritizing, interpersonal, problem-solving,
presentation, budgeting, project management (from conception to completion), &
planning skills.
\- Ability to navigate multiple stakeholders, platforms and communities to
ensure that strategies/goals are understood and met.
\- Ability to drive strategic partnerships with internal stakeholders
(marketing, finance, procurement, accounting, alliances)
\- Serious organizational aptitude and ability to multi-task and manage a
high-volume, high-visibility function.
\- Experience with regular reporting, collaborative strategic planning and
ongoing campaign optimization.
\- Leader who can think through future state, and trends.
\- Experience in an Adobe AEM, Anaplan, and Marketo environment
\- High degree of proficiency MS Office Suite, Outlook & Internet applications
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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