Job Description

• Develop a content strategy for the school and an ongoing pipeline of content that can be used year-round to inspire, engage and inform all relevant internal and external stakeholders including parents, students, staff and alumni.Develop a content strategy for the school and an ongoing pipeline of content that can be used year-round to inspire, engage and inform all relevant internal and external stakeholders including parents, students, staff and alumni.
• Execute the school content strategy across all school communication channels including News & Blogs and social media.

• Build the school online community through social media, driving both followers and engagement (shares and comments).
• Ensure that all current parents are kept up to date on school news and information.
• Develop the Photography and videography repository for the school, ensuring the highest standards are adhered to in line with global guidelines and school aesthetic quality.
• Provide appropriate leadership, coaching and best practice sharing to other members of the MAC and wider school team.
• Take a proactive approach to personal development planning using company toolkits and procedures as appropriate.

Qualifications

• Bachelor’s Degree
• Minimum 2 years working in a English copywriting, journalism or related discipline
• Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures
• Proven teamwork and negotiation skills
• Experience of writing across a diverse range of on- and off-line media and an understanding of how to optimize content for each
• Experience of contributing to and managing all social media platforms
• Knowledge of communication programmes such as Mailchimp
• Photographic and videography skills
• Excellent time management skills and flexibility in dealing with multi-functional tasks
• Good analytical skills and evaluation of ROI, KPIs
• Outstanding written and verbal communication skills in English
• Good copywriting skills with excellent written English
• Experience in monitoring competitor market activity
• Creative and technical thinking ability
• Self-motivated, flexible and adaptable to different tasks at hand
• Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure
• Uses evidence to support arguments or positions taken
• High level of integrity
• Excellent time management and organizational skills
• Proficient communicator both oral and written
• Excellent attention to detail
• Affinity with and interest in education

上班地址：闵行区金辉路1399号