Core responsibility

The Marketing and Communications Manager reports to the Directors of Admissions and Development, and supports them in all work relating to marketing, publicity and communications.

Requirements of the position

The Marketing and Communications Manager should / will have a background in marketing and publicity, have good communication skills and an understanding of international education. In addition the successful candidate will possess the following:

• A Bachelor’s degree in a relevant field.

• Experience in social media, writing press releases and liaising with different media channels, such as print, video, solid media, and so on.

• Excellent verbal and written Chinese language skills.

• Able to communicate effectively in English.

• Interpersonal skills required to communicate effectively with a range of stakeholders from diverse backgrounds (parents, students, media and school faculty).

• Prior publicity and recruiting experience for an international school in China/ East Asia or some knowledge of the IB Diploma Programme would also be preferred.

• Ability to work well in a multi-cultural workplace.

• Entrepreneurial in spirit and results-oriented with good time-management skills

• High level of personal integrity.

• An ability to generate ideas and develop them into reality.

• High level of computer literacy, such as Adobe Creative Suite, Photoshop, video editing software, and so on.

• Ability to effectively use databases essential. Knowledge of MS Office, FileMaker Pro Software knowledge a plus.

• Ability to work in a fast-paced environment and meet deadlines.

• Good health, physical stamina and fitness.

Main duties and responsibilities

The Marketing and Communications Manager will assist the Director of Admissions and the Director of Development. His/her responsibilities will include the following:

• Managing and coordinating the outreach to stakeholders, including but not limited to: education bodies, schools, NGOs, expatriate and community groups.

o Build awareness of and support for the UWC mission and movement among these stakeholders.

o Ensure that all contact with stakeholders is updated in online tracking database.

• Conduct market research, develop and implement the marketing strategy in accordance with the UWC mission and value, ensuring a high level of professionalism in the execution.

• Lead execution of all communication activities and public relations (marketing materials, advertising, communications, direct mail, marketing campaigns, press releases, etc.).

o Write and edit Chinese and English news releases, Wechat stories covering school departments and alumni, a wide variety of school events and activities on time and of a good quality;

o Update school website, edit the school newsletter, ensure quality of news and articles before releasing;

o Update media database, build up and maintain high-quality media network;

o Invite media to school level and programme events and coordinate interviews; follow up on the media coverage;

• Managing the relationships with relevant local media partners, including TV, radio and print media.

• Assist to develop and implement marketing plans and projects for the Admission Office.

• Support school relationship with a set of target companies and bureaus and maintain relationships at the local level.

• Collect a close and broad network of prospective parents and students.

• Support, identify and produce conference opportunities that will enhance the long term strategy of UWC China.

• Other corporate communication duties as assigned.

上班地址：常熟昆承湖西路88号

UWC (United World Colleges) is a global education movement that makes education a force to unite people, nations and cultures for peace and a sustainable future.

Opened in 2015, UWC Changshu China is the first UWC in the mainland of China and the 15th in the world. The College is located on the northern shore of Kuncheng Lake in Changshu, Jiangsu Province, around 110km from Shanghai. UWC Changshu China offers a transformative and challenging educational experience in a multicultural environment. Our students come from nearly 100 countries and regions with different cultural and socio-economic backgrounds. They are competitively selected in their own countries by UWC national committees and many receive needs-based scholarships.

As an IB World School, UWC Changshu China offers a high-quality two-year International Baccalaureate (IB) Diploma Programme (DP) and a one-year Pre-DP preparatory programme for students to be better prepared for the rigorous IB Diploma Programme. On top of that, co-curricular programmes and community living provide excellent opportunities for experiential learning. Students are encouraged to live up to UWC values, such as international understanding, mutual responsibility and respect, idealism, action and personal example. Students develop intercultural understanding and the genuine concern for others through residential life and the activities focused on Chinese language and culture, youth leadership and environmental activism.

世界联合学院（UWC）是当今世界独具一格的全球性教育组织，旨在通过教育，联合不同的国家、民族和文化，从而促进世界和平与可持续发展。

中国常熟世界联合学院（简称“常熟UWC”）创立于2015年，是中国内地的第一所、全世界第15所UWC。学院位于江苏省常熟市昆承湖北岸，距离上海约110公里。常熟UWC让学生在一个多元文化的环境中，获得极富挑战的教育体验，并最终实现自我蜕变。我们的学生来自全球近一百个国家和地区，文化和家庭经济背景各不相同。这些学生大都经过本国的UWC国家理事会的筛选，并根据需要获得助学金。

作为一所国际预科文凭课程学校，常熟UWC提供高质量的两年制IBDP课程和一年制IBDP预备课程。此外，学院的知行项目和集体生活给予学生十分宝贵的体验式学习经历。常熟UWC鼓励学生践行UWC的核心价值理念，促进跨国界理解和尊重，承担责任，追求理想，并能够付诸行动、以身作则。通过住宿生活和参与学校中国语言和文化、青年领导力及环境保护等方面的活动，学生将学会尊重与理解不同文化，关心社会问题，并尝试引领改变。