Description

Marketing (MKT)

HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identified marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long-term growth for the budgets and resources deployed.

We are currently seeking an experienced professional to join our team.

In this role, you will:

?Work closely with the global marketing team on local adaption of the global marketing initiatives.

Identify the latest consumer insights and industry trends based on research findings to facilitate the development of marketing strategies and campaigns.

Develop marketing strategy, propositions and campaigns to build awareness, uplift consideration and drive customer acquisition of HSBC's retail business banking proposition.

Manage the Retail Business Banking WeChat service account with clear content strategy and activation initiatives to drive follower base and customer engagement.

Manage and oversee campaign development to ensure effective campaign mechanics which delivers business targets.

Drive the efficiency of marketing campaigns to well manage the marketing budget and to enhance return on investment.

Work closely with vendors including advertising, media and event agencies and ensure the quality of the work.

Qualifications

To be successful in the role, you should meet the following requirements:
?Bachelor above degree.

More than 8 years of working experience.

Strong planning, analytical, communications, decision-making, lateral thinking, influencing, interpersonal and project management skills.

Professional level Mandarin and English oral and written skill.

Strong ability to communicate and collaborate with multiple teams in multiple locations.

Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.

Ability to think and work innovatively, and capable to influence the key stakeholders to deliver the result.

Can work independently, both at a strategically and tactical level.

Experience of project management driving for greater value through the smart application of resource.

Experience of digital marketing and running WeChat public account.

You’ll achieve more when you join HSBC.

www.hsbc.com.cn/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. HSBCAXS/AS/*

Issued by HSBC Bank (China) Company Limited

上班地址：上海