Job Description

 

Job Title: Category Marketing Senior Strategist
Segment/Business Unit: Japan /Pet care Sales
Function: SDL 
Job Level: T1
Location/Site: TOK（Shinagawa / TOKYO）
Line Manager: Category Marketing Manager

 

Job Purpose/Overview

• Develop category (sub-category) vision and road map strategy by collaborating with Mktg and sales team to drive category (sub-category) growth incl. both SPT/Grocery channel/portfolio based on deep understanding of customer, shopper, and market fact and insight.
• Plan and execute category activities by collaborating with Mktg team and sales teams based on category (sub-category) vision and strategy.
• Develop category and brand selling story to win in-stores based on category (sub-category) vision and strategy.  If necessary, by channel.
• Feed  customer, shopper, category, and sales perspective into innovation+renovation product design/launch planning and activations based on close connection with sales team, CMI, and SRMs and 4 real principle.  
• Co-work with Customer Mktg team to develop Picture of Success (PICoS) based on category vision and shelf strategy by channel to execute perfect store program.
• Co-work with Mktg team to build and develop brand campaign, POP, Display, Communication tool.
• Liaison field sales team with central demand team to harmonize One demand strategy plan and execution.
• Lead and support to mandatory store front activities by brand and channel, e.g. PKPG program, recruit program, etc.
   

※This position would be required to come to the TOK（OSA) office a maximum two days per week (less than 50% of the month) when required.

 

Key Responsibilities

• Deliver sub-category business targets and sub-category strategic targets.
• Develop category (sub-category) vision and strategy by collaborating with Mktg team.
• Plan product specifications (incl. innovation, renovation, in-and-out) and launch plan with Mktg team (i.e. pricing, packaging, source of volume, channel/shelf location, distribution target).
• Plan and execute sub-category activities by collaborating with Mktg team.
• Develop selling story by sub-category and by brand and by channel if necessary.
• Support to build PICoS and shelf strategy to execute perfect store by category and by channel.
• Support to build sales plan, NSV, TE, Distribution, etc. from the point of sub-category.
• Input and suggest to cross function team on improvement points from customer, market and shopper view.
• Execute and improve store front tool by co-working with Mktg and Sales team.
• Make proposal gap-fill action by sub-category.
• Support CAT manager to motivate team members.

 

 

Context and Scope
This position needs to have responsibility for activity of sub-category, campaign, tools, promotion, etc. for growth.
Need to build and lead growth of sub-category, not only brand for our business.
Actively contact to sales team to gain real information for growth, discuss cross-function members and senior members to input useful information.

 

Job Specifications/Qualifications
1. Education & Professional Qualification：Have general common knowledge and know FMCG, Pet industry.
2. Knowledge/Experience：Experience or ability to catch up and knowledge of FMCG industry. Analyzing market data. 
3. Physical/Mental Requirements: Physical and mental health.

 

 

Level of role, Critical MLCs and Competencies
Level of Role: Individual Contributor
• Delivers Consistent Results
• Creates Collaborative Relationships

 

Key Supporting Competencies 
Process management
Problem solving
Strategic agility
Business acumen
Peer relationship/Conflict management
Motivating others

 

Key Functional Competencies & Technical Skills
Knowledge on FMCG, shelf and pet category.
Data analysis.
Sales planning
Collaborating with cross-function team and senior members.
Process management.