Media Optimization Manager, Ecommerce

Our entire Accor estate expands across the world. With over 300,000 experts committed to rejuvenating the hospitality experience we pride ourselves in being the employer of choice, so live limitlessly, come as you are, grow with us, work with purpose and explore the endless opportunities in store.

We are worldwide Augmented Hospitality leaders, the best at what we do. Heartists is what we call ourselves, generous, passionate, attentive and free, whether we are welcoming guests, connecting with our peers or serving others, it’s all in our DNA!

Our Talents enrich our culture and are huge contributors to success of our brand. Each Heartist has a story to tell of their own journey at Accor. We welcome you to take a step into our world and begin the next chapter of your career journey with us as Media Optimization Manager in our Ecommerce Team.  

Here is a snapshot at some of the responsibilities you will hold

• Implementing the Paid Media strategy for Northern Europe (mainly Paid Social, Display & Retargeting)
• Optimizing performance & return of media investments
• Managing relationships internally & externally with agencies and other regions
• Cross-market activation through our hub organization across UK, Benelux, DACH, Eastern Europe

Media Campaigns Execution

• Implement media campaigns brief in close collaboration with media planner
• Manage relationship with agencies to implement digital campaigns via Paid Social, Display & Retargeting and offline as well.
• Opportunities to take over lead roles within the team in terms of channels, regional media expertise or key projects.
• Monitor and track media performance and suggest optimizations.
• Readapt campaigns based on flows, demand and destination needs.
• Implement specific actions plans in collaboration with NE ecommerce and marketing teams

Budget & reporting

• Analyze and report on media performance at trading meeting, create relevant action plans when needed.
• Manage and optimize attributed marketing budgets ensuring spend is delivering targeted ROIs.
• Collaborate and liaise with central teams and other hubs to optimize marketing campaigns under your responsibility.

Requirements

• Minimum of 2 years’ experience with Paid Media Campaigns
• Preferably strong Paid social expertise and agency background
• Experience in Retargeting would be a plus
• Excellent commercial acumen, with a data driven, results-orientated approach
• Excellent analytical skills with the ability to interpret data & generate learnings for future campaigns
• Strong influencing/consensus building, interpersonal and communication skills.

Your profile? A university graduate with a business degree or equivalent with at least 2/3 years in a similiar role. Experience of working in a matrixed organisation and cross country colloboration is highly desirable!

What is in it for you:

• Unique opportunity to develop your career with worldwide Augmented Hospitality leaders
• Office with modern design & activity based working concept located in the center of Warsaw
• Package of benefits and perks of working for Accor, including discounts for hotels worldwide, Sports Card and private medical healthcare, public transport co-financing
• Work in a multi-national team
• Hybrid way of working (3 days in the office + 2 days at home)
• Talent development opportunities
• Corporate Social Responsibility activities

PLEASE APPLLY WITH CV IN ENGLISH

Your Accor experience begins now, so if you are entrepreneurial, hands on, a great multi tasker, and eager to learn then we want to hear from you!  

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS