• Support to develop annual media plan, strategy and budget allocation for the whole and assigned product portfolio (as it fits with overall master brand strategy and corporate strategy)
• Campaign media planning and performance review to continue to optimize media effectiveness and efficiency
• Set media model and adjust media pattern according to business needs, test and learn to apply for overall brand
• IP sourcing and collaboration and deeply implement with media campaigns
• Drive media innovation with new model, technology and big data
• Projects management for related marketing/media programs
• Coordinate and support LSM marketing media activities

Requirements:

• Bachelor degree or above
• Rich media & digital planning experience, 8-10 year of working experience, FMCG background is preferred
• Independent campaign management capabilities and experiences
• Strong ability and experiences in some focused territories including data driven mkt, programmatic media buy, ecommerce media or content/IP/Celebrity engagement, etc.
• Ability to think and act both strategically and tactically from developing strategic plans, working with large amount of data and apply data insights to test hypotheses and deliver high quantify results
• Loving to innovate, quickly catching up the new digital / media trend and consumer behavior and always keep study

上班地址：天钥桥路20号百胜中国大厦