• To lead strategy development, planning and execution of brand media plans (including but not limited to ATL and Digital) that will drive delivery of business and marketing objectives
• To lead the best in class development & execution of corporate digital platform plans (i.e. social media, social listening and youtube) with clear linkage to E-commerce and CRM to complete consumer journey and achieve / exceed the agreed KPI’s & ROI targets
• To guide & direct the brand marketing team and partner agencies to execute their media/digital campaigns delivering against brand objectives, in line with ANI & local regulatory policies.
• Monitor and analyze digital KPI’s competitive activity to recommend corrective actions and / or opportunities to over deliver.
• Drive digital transformation in the organization which includes helping build marketing team’s digital capability

Core Job Responsibilities

• Contributes as an active member of the Adult / Pediatric marketing team to drive & exceed KPIs and business goals
• Have profound understanding of the consumer media/digital journey and how to leverage the media/digital touchpoints to deliver incremental reach, higher traffic / conversion to e-commerce and level up CRM registration and conversion
• Lead social media community management for corporate and brands
• Accurately measures, analyzes and reports performance; continually assessing the relevance and value of digital corporate platforms and brand campaigns
• Be the primary point of contact in managing media agency partners and drive process improvement to improve media and digital execution as needed
• Develop partnership with media/digital agencies and vendors (such as Google and Facebook) and regularly evaluate & assess their performance on their ability to recommend solutions amidst new opportunities or challenges
• Manages the media /digital corporate marketing budget with rigorous tracking & prioritization to deliver on business plan commitments. Includes negotiations, optimization and initiation of test plans
• Interacts well internally and externally with executive level management and mindset to build capability to drive digital transformation for ANI PH organization

Position Accountability / Scope

• Internal:  Finance, Trade Sales, Ethical Sales, Regulatory, General Management, Brand marketing teams
• External:  Agency, Suppliers, Doctors, Key Account teams, Market Analytics

Minimum Education

• Must have a Bachelor Degree in Marketing or Business. 

Minimum Experience/Training Required

• At least 8 years experience in brand/digital marketing or media management (planning and execution, ATL and digital).  Experience in managing agencies & multifunctional teams is a must. 
• Proven success record in digital marketing and digital sales capability
• Strong leadership with demonstrated financial, analytic and organization management skills