3 best things about the job:

• Integration: Most media agencies separate their divisions very clearly, if you are in digital you would not be involved in the offline team planning process. Not here! MediaCom is all about integration, you will be learning about other media constantly, and be contributing to campaigns that cover every media channels.
• Comprehensive training system: You will receive direct coaching from agency’s senior members and training across all communication disciplines.
• Part of an overall marketing team: You will be fully involved in the marketing communication process through working closely with client’s media and marketing communications team.

KPI Metrics

• Execution quality
• Time management
• Client satisfaction

Responsibilities of the role:

• Campaign creation, reporting and optimization.
• Proposing and implementing new ideas and product offerings.
• Client liaison and relationship development.
• Keeping a close ear to the ground on new opportunities to take to client.
• Helping advise the wider team on planning optimization.

Tasks & Measurement

In three months:

• Developed a good understanding of advertising as part of a campaign.
• Formed an understanding of the client’s marketing strategy across China.
• Understood how MediaCom’s internal processes are run in line with our media partners within GroupM.
• Measurement:
• Independently run data to support basic routine reports (e.g. i-research, ad-power, CMMS, Infosys, minder and etc. internal tools) and assure the 100% accuracy and punctuality.

In six months:

• Understood MediaCom’s value proposition “The Content and Connection Agency” to the importance of the media planning approach.
• Learned the basics of communications planning.
• Independently respond to all day-to-day queries from client.
• Measurement:
• Fully understand client’s needs, support supervisor on material delivery and assure 100% accuracy of the work.
• Ensure post buy 100% accuracy and delivery to client on time.
• Fully understand the data story, and can complete the basic reports (monthly competitor analysis, target audience analysis, media consumption behavior and etc. ).

In 12 months:

• Taken control of the day to day management of the communication activities.
• Assisted line Manager in annual review/planning proposal for the client assigned.
• Kept track on the latest industry innovation and product development trends.
• Measurement:
• Support supervisor on spot plan follow up and ensure the delivery on time.
• Support supervisor on invoice follow up and ensure accuracy 100% and delivery on time.
• Independently input findings and conclusions in the basic reports (monthly competitor analysis, target audience analysis, media consumption behavior and etc. ).

What you will need:

• Solid related experience working in media planning area within an agency.
• Internship experience with established international brands preferred.
• Good understanding of all media channels.
• High level of understanding consumer researches, i.e. iResearch, Baidu data, CNRS, etc., and in reporting software, i.e. Miaozhen, AdMaster, etc..
• Excellent communication skills and experience working across large media budgets.
• Business proficiency in English and Chinese

About MediaCom

MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognized by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

For more information, visit www.mediacom.com
Find us on Twitter @mediacomglobal.
Like us on Facebook at facebook.com/MediaComGlobalNews.
Join us on LinkedIn at linkedin.com/company/mediacom.

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.