KPI Metrics:

Media optimization and implementation

MixReach approach

Media buying quality control

Brand KPI delivery and management

Reporting of the role:

This role reports to TP Manager or Associate Director. Assists the team’s execution of the daily work and assures the accuracy of work delivered.

3 best things about the job:

• Tools/approach: Rigorous trading tools are being used to optimize and finalize media plan to drive working efficiency.
• Team: An aggressive trading team to challenge the media and market to maximize ROI.
• Experience: it should be a great career to enrich your experience in traditional and digital

Responsibilities of the role:

• Media optimization (TV plus OTV) , negotiation (build good relationship with media venders and branding team), media implementation (media buying, tracking and quality control) and media evaluation (media pre buy and post buy analysis, media scene update, monthly/quarterly and annual review)
• Brand annual KPI delivery, quality control: to ensure all the brand KPI must be 100% delivered to meet our promise and improve buying and negotiation power.
• Trading policy follow up and KPI target delivery: 100% follow trading buying policy to leverage brand KPI and quality to meeting /reach 3rd party auditing.
• Tool’s expert and champion AD power, Moinder, Infosys, MixReach and MOOC, symphony
• Ability to leverage buying criteria to maximize ROI
• Media optimization to cross leverage buying quality and cost efficiency to meet both brand saving target and trading policy
• Internal communication, leverage resource from Finance, Procurement, Strategic Planning team ect.

Tasks & Measurement:

In three months:

• Basic TV planning and buying plus MixReach optimization approach, media buying quality control
• Understand MediaCom scope of work and working processes, which approach is being proposed (20/20) to be in line with brand buying criteria and expectation.
• Gotten an understanding of the agency portfolio of clients

In six months:

• Optimize media planning and buying independently
• Proven yourself as a reliable point of contact for brand team.
• Working with team members to improve working efficiency and effectiveness

In 12 months:

• Played a key role on MixReach optimization and media coordinator
• Build good relationship with media venders and in line with GMT trading policy
• Management on media planning and buying to ensure brand KPI can be 100% delivered

What you will need:

• 0-2 yrs relevant work experience, fresh graduate is also acceptable.
• Diploma or above degree.
• Good experience and relationship with media venders
• Good communication and negotiation skill, quick learning ability.
• Patience, pay attention to details.

About MediaCom

MediaCom helps brands unlock growth through media. We do this by applying our unique Systems Thinking approach to data, technology and creativity to design communication strategies that build brands and generate sales.

As part of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm, we have access to the richest data sets and most robust benchmarks in the business, enabling us to identify the best avenues for growth and unlock the potential in every brand.

Our success is underpinned by our long-standing belief that if we invest in our people, we’ll deliver better results not only for our teams but also for our clients. “People First, Better Results” means that we invest in our people’s careers and capabilities to help grow our clients’ businesses.

In 2018, this approach led MediaCom to become the first network to hold all six major Media Network of the Year titles concurrently: Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100. The agency retained the WARC Media 100 title in 2019, also winning Agency of the Year (MediaCom Israel) and Campaign of the Year (Gillette – I Don’t Roll on Shabbos, MediaCom Connections Israel).

MediaCom is one of the world’s leading media communications specialists, with billings of US$13.5 billion (Source: COMvergence, March 2019), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony.

For more information, visit www.mediacom.com

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