Job Purpose

Member Engagement Executive, is responsible for assisting Assistant Member Engagement Manager to build and activate Asia Miles member base, strengthening member loyalty and achieving specific membership KPIs. This role puts you at the forefront of implementing cross channel, journey based member communications and campaigns through the effective use of data, personalisation, and marketing automation technologies.

Reporting into: Assistant Member Engagement Manager

Key Responsibilities & Accountabilities

Member Engagement

Design and execute member journeys across key AML digital touchpoints to effectively acquire and engage with new members. This will entail creative, messaging, technology, agency, and media management followed by delivery and orchestration of the experience using our marketing technology stack. Support other teams and departments to deliver a consistent messaging and member experience when required. Collaborate and support AML local market teams in Taiwan, China, Macau and South East Asia on market’s acquisition plan aligning with the company’s strategy and business targets. 

Scale Personalisation

Coordinate with Marketing Solutions and Analytics to develop partner offers that will deliver a personalised experience and drive business results for each member segment. Work with agency to create messaging and asset variations to scale personalisation. Ensure all personalisation efforts are proper measured and reported. 

Campaign Effectiveness

Closely monitor segment, personalisation initiatives, plus engagement metrics and KPIs with regular reporting and analysis of results. Collaborate with Marketing Solutions, Analytics, Personalisation Performance Management team to devise and implement optimisation strategies. 

Segment and Data Operations

Create audience segments using known or anonymised member data. Perform data operations, such as but not limited to bonus miles crediting calculations, to support member engagement initiatives. 

Marketing campaigns development and orchestration

Collaborate with various marketing teams to formulate integrated campaign strategies that make effective use of Asia Miles’ owned digital platforms such as social media, website and mobile app, manage and execute engaging content that meets given objectives.

Embrace Innovation and Learning

Agile mentality and committed to test, learn, and apply to continuously improve member engagement with the programme. Support the Digital Marketing & Engagement Manager to develop new initiatives and marketing solutions in driving Asia Miles business. Seek opportunities to learn and stay abreast of developments in loyalty, digital marketing, and Adobe Marketing Cloud. 

Quality Assurance

Develop clear and proper campaign briefing followed with flawless execution, not limited to on time delivery and effective messaging. 

Knowledge, Skills & Qualifications

• Digital savvy, 2+ years of relevant CRM experience and preferably with a B2C focus. Loyalty programme management and implementation is a plus.
• Experience working with marketing automation tools such as Adobe, Salesforce, Emarsys, or Oracle is preferred.
• Strong client facing and relationship management experience
• Acute Business Acumen / commercial sense and Customer centric mentality.
• Highly organised, able to work independently and can make decisions intelligently.
• Excellent knowledge of digital marketing within the Hong Kong and Greater China context a big advantage.
• A highly motivated, creative, dynamic and innovative team player.
• University graduate.
• Candidates with more experience will be considered as Senior Member Engagement Executive

Asia Miles is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful.

All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.