Objective of job
• Review and analysis in details of Mercedes me Store concept with focus on experiences
• Create and ensure Mercedes me Store integrated experience for defined target audience
• Make improvement on experience integration with other stakeholders and BUs
• Create new ways to further enhance business model sustainability for relevant stakeholders
Main tasks
- Understand and make systematic evaluation of current concept, strategy and operation to identify potential and target improvement areas with focus on further enhance experience
- Review and analyze business case and financial model for both MB and partner to clarify effective means to achieve sustainability
- Make systematic and constructive plan for adjustments of concept considering the changes in market and consumer in the recent years, especially for MB
- Improve experience with enhanced integration among functions within MB and with operation partner for both on-going initiatives and other potential ideas
- Regularly monitor and evaluate customer experience and make continuous improvements
- Pilot ideas and initiative that could enhance performance both qualitatively and financially, and if successful post evaluation, build it into regular business model
- Make integration and initiatives with MB communities to further build Mercedes me Store as an integrated offline platform for related members
- Regularly discuss and review concept and important areas with operational partner to make
- Communicate with team and internal stakeholders for successful implementation of initiatives and collaboratively execute successfully.
Qualification
Education:
- University degree in Marketing, Strategy, Business Administration/Management
Experience:
- Minimum 5 years working experience in related fields such as Marketing, strategy, with experience in Auto industry.
Skill and Knowledge:
- Strategic and logical thinking;
- Strong analytical skills in making conclusions of issues for concept and strategy revision;
- Customer experience focused and strong customer orientation in behavior;
- Knowledge and experience in consumer research, focus group study;
- Ability in building business case and financial models;
- Excellent communication and team work
- Persuasive and able to communicate in a structural and logical way
- Intellectual competence
- Business English in written and spoken
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