Purpose of the job:

The Merchandising Manager is to support China Head of Buy and Merchandising in responsible for initiating and executing strategies of Product assortment, Pricing, Place and Promotion to satisfy different consumer needs so as to drive a collaborated strategy across functions to achieve commercial Target.

The role serves as the liaison between Sales Management, Marketing and VM, and Demand planning/Inventory management; Prepare quality seasonal assortment plan at pre-season planning stage; Build and monitor consistent assortment KPI; Closely work with Regional Brand Merchandising function and Regional Buying function to implement Asia strategic brand plan and deliver best –in-class sub-brand and concept launch; Drive a standardized assortment planning process and build a proactive assortment control mechanism to maximize total product efficiency. Facilitate Integrated Commercial Calendar (ICC) and Monthly Commercial Driver with sales promotion scheme designed to cope with Retail momentum.

The ultimate goal is to build a strategic assortment management that embody brand vision and attain country financial goal (i.e. Revenue, Volume and Gross Margin).

• Work with Regional Brand team and Buying team to develop and execute product assortment strategies & concept plans of all products based on key consumer needs platforms.
• Work with assortment manager to place order according to sales feedback, market requirement channel requirement and allocation cluster.
• Implement and monitor periodic product management process to closely track product launch status and increase product productivity.
• Establish product database, including launch calendar, sales analysis, novelties sales tracking report, MI tracking, running styles library, hero pattern library as well as key series size breakdown library.
• Host internal fitting section with assortment and training team to understand product knowhow.
• Drive consumer insight understanding from each region through data analysis, market visit and regular sales meetings.

• Pricing strategy based on different channel, consumer profile and product life cycle.
• Price range analysis vs competitor.
• Pricing execution and MI control.

• Initiate and execute annual promotion plan including channel specific promotions, cluster specific product allocation.
• Develop & implement annual by region giveaway plan to support various promotions and department stores’ anniversaries.

• Develop Sub brand penetration strategy to ensure market growth and consumers coverage
• Decide Product allocation by store clustering
• Drive Zoning optimization based on BV contribution and Space investment to pursue BV/sqm2

上班地址：淮海中路918号久事复兴大厦12楼