Career Category

Job Description

Job purpose:

• Main objective is to create a customer centric commercial multichannel strategy and promote effective execution, manage BPA and research activities effectively and innovatively
• Build and support execution of multichannel strategy, manage all marketing excellence activities including strategic business planning, forecasting, business case building and market research

Responsibilities & Outputs:

Multichannel:

• Supports building of the overarching multichannel strategy for commercial operations
• Improves the effective use of existing channels, looks for channel expansion if necessary
• Advices and supports BUMs and PMs on appropriate channel usage and proper content creation
• Sets proper KPIs/metrics and design proper reports to capture MC activities
• Identifies regional practices that can be localized and promotes local best practices at regional leve

Business Planning and Analysis:

• Develops an appropriate forecasting model based on patient flows and prepares the proposed Budget/LE with the other team members
• Conforms to agreed planning and analyses processes, manages planning & forecasting system
• Initiates and conducts investment optimization analysis for products & business units, supports preparation of business cases
• Develops and maintains best practices and shared approaches, coordinates across audiences and products
• Builds Amgen’s capability in market analysis and planning
• Prepares market analysis for brand planning, country strategy definition, long term product forecasts, ad hoc forecasts and templates, customized systems for forecasting and reporting

Market Research:

• Initiates and coordinates affiliate encompassing market research
• Maximizes the utilization of the available primary and secondary data sources/systems in support of audience/product

Authority:

• Acts mainly as an advisor to Sales and Marketing Effectiveness head and Business Unit Managers in MC, BPA and market research related decision making.
• Decision maker in designing the concepts, selecting systems used in all processes.

Qualifications:

Minimum Requirements:

• Bachelor degree  
• Minimum 3 years of relevant experience in pharmaceutical industry or consulting to pharma industry
• Demonstrated experience in multichannel, digital strategy, business planning and market research
• Demonstrated experience in working in multinational companies and cross-functional environments
• Fluency in English, both in oral and written communication
• Project Management skills
• Business understanding including financials and budget management

Preferred Requirement:

• Preferably worked in multichannel & digital marketing, marketing excellence or business planning and analysis departments in pharma industry

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.