NEV Sales Steering
Mercedes-BenzZum standort: beijingUpdate time: November 1,2021
Job Description

Objective of job
1. Manage and steer BEV sales
2. Lead and responsible for BEV sales measures analysis and development
3. BEV special discount management
4. Competitor movement monitoring, analysis and comparison with MB
5. Coordinate on dealer communication design and announcement
6. Support sales and marketing collaborative projects
7. SIMS configured programs review and control

Main tasks
1. Sales Measure Development
- Analyze sales performance, market feedback and sales target in future months, come up with incentive program ideas
- Develop incentive program policy and design program details to ensure the effectiveness of motivating dealers and low risk for the company
- Externally discuss or negotiate with coorperation parties; internally discuss programs with S&M GM, F&C and other related departments to fine tune program contents. Get incentive program approved by top management
- Develop dealer communication package and communicate program to regions/dealers
- Closely monitor programs, timely tackle problems to make sure programs going on smoothly
- Cooperate with sales incentive payout team to calculate bonus for individual dealer and pay out to dealers
- Lead new project to develop new ideas for incentive programs
2. Product measure alignment and communication
- Discuss and align with product managers on future product planning to ensure the product competitveness
- Understand the product value and derive customer perceived value for new products
- Align with Training, Marketing, PR on the communication highlights
3. Competitor movement monitoring, analysis and comparison with MB
- Competitor sales measures analysis and comparison with MB measures
- Monitor competitor product change
- MB and competitor market share analysis
4. Lead collaborative projects with marketing
- Responsible for sales and marketing collaborative project development (sales part)
- Monitor project execution and result analysis
5. Kufri and OP Input
- From sales perspective, giving input for Kufri and OP

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