Role Description:

• Maintain deep, current knowledge about medical and nutritional science, the evolving healthcare landscape, and emerging digital trends to support selling and educating a broad and deep network of HCPs about Abbott products
• Contribute to the long-term growth of Abbott Nutrition products in the territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands. 
• Gain new business and grow an existing business through a multi-channel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott products.
• Develop and maintain strong relationships with HCPs throughout customer accounts at different levels of responsibility and influence using existing relationships with HCPs and others to expand customer network
• Use data and insights from digital and other omnichannel activities to refine HCP profiles and choose engagement activities that will fit the needs, preferences, and goals of each individual HCP
• Collaborate with cross-functional teams to support patient education regarding nutrition and Abbott brands, influence customer and patient choice of nutrition products, and deliver a consistent, end-to-end customer engagement experience
• Measure progress against customer and account objectives and take action to meet targets
• Act in alignment with compliance and regulatory expectations

Business Outcomes:

• Increased customer engagement across platforms at all levels of accounts resulting in  increased relevance, demand for, and sales of Abbott products leading to increased market share
• Increased brand relevance and usage in healthcare institutions

Key Business Challenges:

• Gaining access to HCPs through multiple engagement channels (digital, remote/virtual, face to face)
• Defining and delivering ‘value’ beyond the product, customized to the needs and preferences of the HCP
• Leveraging digital platforms to drive and support customer engagement while at the same time educating and influencing customers to adopt new ways of interacting
• Managing HCP resistance to recognizing the importance of nutritional intervention
• Influencing patient choice without direct contact

Key Success Factors:

• Integrates knowledge about nutrition, science, omnichannel engagement, and the healthcare landscape to deliver customized value to HCPs at all points in the adoption curve
• Builds and maintains strong relationships with HCPs (gains trust and respect) using multiple engagement platforms/channels (including digital, remote/virtual, and face-to-face)
• Applies customer insights as a two-way process: using engagement data to inform strategy/activities, and collecting feedback/behavioral data to further refine customer profiles and engagement strategy
• Works collaboratively with cross-functional teams (Marketing, SFE/Training, and others) to optimize customer engagement