Responsibilities:
1. Develop the overseas brand stories and brand positioning related to the company
2. Explore the demand of customers and gather insights of customer behavior
3. Manage overseas new media advertising platforms, including but not limited to Instagram, Goggle, Facebook and Tiktok
4. Analyze online traffic data and adjust the marketing strategy accordingly
5. Participate in activities of platforms and channels, and follow up the effect to respond accordingly

Requirements:
1. Bachelor’s degree or above; international students preferred; experience in brand building of consumer goods is a plus
2. Familiar with overseas social media platforms
3. Sensitive to data; proficient in English and Chinese