Online Community Manager
LenovoMorrisville, north carolina, united statesUpdate time: February 21,2021
Job Description
Position Description:
Lenovo is a US $50 billion global Fortune 500 company and we rank #212, and a
leader in providing innovative consumer, commercial and enterprise
technologies. Globally, our product lines include a full range of commercial
and consumer PCs, servers and workstations, and a family of mobile internet
devices including tablets and smart phones. We design and build our products
to bring progress to the world. Serving customers in more than 160 countries,
we take our inspiration from the drive and imagination of the people who make
things happen; our technology helps those who do, do better.
At Lenovo we employ more than 60,000 people worldwide and our people share a
common aspiration to be the very best. Whether serving our customers, working
as a team or contributing to the community, we are working to build a unique
company. A company that delivers unparalleled products created and supported
by people with a wealth of different cultures and experiences. Our strength
lies in this diversity. We are dedicated to fostering an environment that
encourages entrepreneurism and ownership. A workplace where people's talents
can be challenged and their efforts recognized and rewarded. We employ
fantastic people…come join the fun!
Technologies that create a more inclusive, trustworthy and sustainable digital
society. By designing, engineering and building the world’s most complete
portfolio of smart devices and infrastructure, we are also leading an
Intelligent Transformation – to create better experiences and opportunities
for millions of customers around the world. Join us in defining our world of
tomorrow and creating smarter technology for all!
What You’ll Do
The community manager is essentially the “personality” and the “glue” of any
online community. This role is responsible for growing the online community,
maintaining a high level of engagement through a variety of strategies and
tactics, enhancing the community with relevant connections to social media
channels, and generally keeping the conversations active, useful, and
compliant.
The community manager will also interact both online and offline with his/her
community members, manage the rewards program within the community, and ensure
that the community is meeting its intended business objectives.
Responsibilities:
• Attract, engage, retain, guide, and inspire Lenovo community members via the
end-to-end management of campaigns, including but not limited to (working with
internal/agencies): email/retention strategy, display, social,
offers/competition/giveaways
• Identify community founders and contributors, and develop programs to
recognize and celebrate them
• Lead community customer support and manage escalations as needed
• Implement moderation policies and procedures and ensure community content
and members adhere to those standards
• Develop loyalty program to align with Points & Reward system to engage users
and increase loyalty and repeat purchase of our customers
• Engage external stakeholders/seek out partnerships to develop reward/points
/reverse-affiliates program
• Report on community metrics, the community experience, and community
engagement to provide feedback and insights to leadership and partners
• Find opportunities to add impactful new content, experiences, and resources,
and develop program content, including videos/webinars/whitepapers
• Collaborate with the content strategists, segment business owners and Sr.
Manager of Global Communities to develop a quarterly content plan to align
with promotional/seasonal periods for each key segment and uploading content
to the Telligent Platform
• Coordinate with Marketing, PR and Communications teams to provide engaging
text, image and video content
• Monitor the community on an ongoing basis, and personally engage in the
community and create new content where appropriate
• Develop and implement innovative ideas to continuously add value
• Act as the face and voice of the Lenovo brand for our key segments—gaming,
student or SMB segment-
• Partner with a product manager and UX designer on the ongoing development of
the new community and how content best practices should align
• Create automatic workflows within the community platform
• Organize and manage events to boost brand awareness
Position Requirements: Requirements:
#### Position Requirements:
Requirements:
• 3-5 years of experience in marketing, communications, business or a related
field
• Proven success in marketing and/or sales in the gaming, student or SMB
segment
• Previous experience in community management
• Experience with social media management for brands
• Knowledge of marketing trends and techniques
• Expert ability to deliver on multiple simultaneous tasks with excellence
• Comfortable working in a fast-paced, fun and entrepreneurial environment
• Highly organized, strong attention to detail and outstanding time management
skills
• Strong project management and process orientation
• Strong writing and verbal communication skills
• Ability to collaborate in a heavily matrixed environment
• Confident, likeable, collaborative, passionate
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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