Responsibilities

1. Define, implement and drive the online marketing and traffic acquisition strategy over GC;

2. Responsible for the demand generation Media strategy for GC markets, across all relevant touch points including above-the-line advertising and digital marketing based on the business focus and market understanding;

3. Drive and increase the exploitation of digital channels in all markets, including but not limited to PPC, SEO, EDM, Affiliate Marketing, Partnerships, Vertical and Social Media, to ensure a maximum online visibility and to acquire customers for the company;

4. Bring new & innovative approaches to digital marketing and customer engagement strategy through the identification of different online channel, tracking and media opportunities;

5. Develop the online campaign go-to-market plan and manage the online marketing budget;

6. Create, schedule and optimize paid ads for Baidu, 360, Sougou, Google, WeChat, LinkedIn and etc.;

7. Focus on ROI and efficiency of all marketing activities and produce reports regularly;

8. Ensure efficiency and effectiveness of existing traffic acquisition activities with continuous optimization and improvement.

9. Evaluate customer research, market conditions and competitor data;

10. Work closely with cross functional teams including but not limited to marketing, APAC PR, sales teams, product team as well as reference customers, to provide the best-in-class digital experience to target consumers.

Requirements ：

1. At least 5 years of digital online experience; track record of managing traffic acquisition activities for an online e-commerce or lead-generation business model in a commercial environment preferably B2B ;

2. Bachelor Degree in Marketing, Business or related subject;

3. Strong internet marketing and business skills; including PPC/SEO/EDM, Performance Display, Social Media, Affiliate Marketing, Email Marketing;

4. Excellent knowledge in Baidu Analytics, Adobe Analytics, Google Analytics and other tracking system;

5. Must be analytical and strategic with business sense;

6. Passionate about Tech industry, result driven, innovation, accountability; Learning agility; Team work;

7. Fluent in English and Mandarin, excellent verbal and written communication and presentation skills.

上班地址：上海市延安东路618号远洋大厦23楼