岗位职责 Responsibilities

- Develop a marketing communications plan including strategy, goals, budget and tactics.
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Engage audiences across traditional and new media
- Create content for press releases, byline articles and keynote presentations
- Monitor, analyze and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships and advertising on an on-going basis
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

任职要求 Qualifications

- Native English Speaker
- At least 5 years working experience in public relations required
- Strong relationships with both local and national business
- Exceptional writing and editing skills
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Solid experience with social media including blogs, Facebook, Twitter, etc.
- BA/MA degree in Marketing, Advertising, Communications or a related discipline