PR & event plan execution

• Require fast turnaround to translate global press release into Chinese.
• Work closely with marketing team in developing and implementing annual PR plans across all channels [Own Site/APP] and Tmall Pavilion Doors.
• Creates comprehensive action plans across all channels [Own Site/APP] and Tmall Pavilion Doors that support all Communications concepts with the aim to maximize brand and (new) product exposure while maximizing efficiencies
• Develop and execute PR campaigns based on the needs of brand together with Marketing team & PR agency
• Develops rollout plans that are in line with agreed objective and time frame.

Media relationship & publication management

• Develop long term and short term strategies across all channels [Own Site/APP] and Tmall Pavilion Doors and tactics to nurture key media relations,
• Continuous development of press contacts to journalists, editors, freelancers to guarantee a growth positive report to the brand, PR core message & star products
• Maintain a healthy media database
• Maximize brand exposure in major press coverage with the strategic help from PR agency and also self-maintained media relationship, and also maintaining right brand image
• Plan and implement press related events, press tours
• Monitor media, Ad / PR agencies and 3rd party suppliers to ensure brand presentation align with brand standard

PR content development

• Work with close media friends & PR agency to find the proper communication angle
• Prepare press releases, speeches, editorial write-up & press materials development according to global brand guideline and local PR strategy
• Working closely with the content team to initiate and execute the special editorial projects
• Pitch to Media for cooperation across channels including video, wechat etc.

Event plan & management

• Identify and explore joint promotion opportunities with external partners, relevant brands, and media to leverage current N China business with short term and mid -terms PR strategies to establish as the premiere online destination for luxury and fashion in China.
• Be proactive and creative in proposing new ideas and opportunities of event programs to the Head of Marketing and PR
• Work closely with event agency on creation, performance proposal, launch moment proposal, gift proposal, event rundown, onsite schedule, check list, MC script, 2D & 3D design etc to make sure the whole event goes smoothly and successfully
• Control the quality of all events by monitoring the operation details

Budget & cost control

• Responsible for managing the budget and monthly reporting to the Head of Marketing & PR
• Source, evaluate, recommend and manage various suppliers to ensure that needs objectives are effectively achieved at the best possible price.
• Up-to-date tracking the expense and accruals with supporting document

Others

• Build strong cross functional relationships within the organization
• Any other duties/matters may be assigned from time to time

Essential Skills & Requirements

• Bachelor’s degree with a minimum of 5 years of experience in PR function, capacity in a related business or brand, international luxury brand experience a plus.
• With experience in writing / reviewing PR releases, familiarity with various types of media works.
• Team-oriented & collaborative with the ability to manage cross-functional relationships across multiple levels & influence business decisions with internal & external partners.
• Strong analytical & computer skills (MS Office) required.
• Highly organized & proactive with strong ownership & passion for the brand.
• Excellent communication, presentation and interpersonal skills.
• Team-worker, people-oriented, commercially minded, committed, passionate.

上班地址：上海