Sustain brand and company’s communication effort, and maintain good media relationship in eastern market. Provide sufficient and efficient supports on media issue management or crisis management to regional business operation as well as retail partners.
- Develop regional PR strategy upon regional business goal and BMBS overall PR strategy, providing PR values to regional business operations through consistent brand and corporate message, aligned strategies, and synergies in media communications;
- Lead and develop regional press materials and PR initiatives(incl. media roundtable, media workshop, sustaining product communication campaigns and etc.,) with high standard working quality;
- Media relationship management on region-east-based media (Shanghai, Zhejiang, Jiangsu and Anhui)with well defined strategy and approach ensure positive share of communication;
- Issue management, esp. related to dealer operations and media involved customer complaint at dealer level to ensure minimized coverage possible;
- Support to regional offices, and dealer partners on ALL PR related topics;
- Content gatekeeper to related external communication materials:
- Support to company-level crisis management with regional media communication efforts
Qualification
- Minimum 8 years working experience, with at least 5 years above in the field of PR. Experiences in corporate communications and crisis management is preferred with rich and proven issues/crisis handling experiences
- Strong understanding on auto industry and retail operations
- Excellent at copywriting. Good English and Chinese language skills required
- Strong interpersonal and communication skills (clearly, timely and concisely, both orally and in written).
- Passionate about Mercedes-Benz Brand. Postive and agile.
- Takes accountability and have strong PR sense and the sense of URGENCY Team Player. Able to communicate and coordinate with various people and work in a cross-function environment
- Works independently and proactively to produce quality results and able to move things forward to achieve results continuously seeks and uses feedback from others to improve.
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