Initiate & optimize brand PR communication strategy

Understand the uniqueness of Benefit brand DNA & communicate it to media
partners/ influencers

Yearly PR calendar based on needs of new launches & needs by key channels

Create & develop PR stories & contents for earned media exposure

** Enhance Benefit media relationship with print & digital
media & other new media platforms

** Build strong engagement & relationship with celebrity
& influencers

Effective collaboration with brand spokesperson

Loyalty program with A-level influencers

Update and enlarge influencers pool for Benefit by categories

** Build plan and allocate/control PR budget to fund key PR
activities

including events, media visits, new product seeding, seasonal greetings, etc.

** Develop PR team capability

Supervisor & develop NBA (national brow artist) capability by creating
dedicated plan for increasing social influence

** Closely collaborate with product marketing & digital
team to ensure smooth communication

上班地址：上海

我们拥有专业的招聘顾问和专员，具有有多年的猎头从业经验，丰富的经历和广泛的当地人脉，借助