Primary Outline:

• Devise, plan and execute integrated PR strategies for Camus Yuanliu brands
• Craft impactful messaging for press releases, social media and marketing, to gain campaign driven media resources
• Wisely manage the assigned annual budget on Branding-Oriented Sponsorship/Event, with a clear and trackable Brand Return, best to lead to sales possibilities
• Active media and KOL network maintenance
• Brand monitoring, analysis and reporting
• Maintain brands integrity and voice across all channels
• Manage agencies on Digital Platform (Wechat & Weibo & Website) Operation, also in regards to Global Topic Calendar and Backstage Consumer Data on quarterly basis

PR Tactics

• Develop and maintain cohesive omni media and KOL relationship within the fields , arrange regular media gathering and seeding based on guidelines.
• Support and execute all PR programs (Press Conference/ Media Interview/ brand show and Product Launch etc.), efficiently incorporate resources to accomplish objectives.
• Responsible for quality control on all press release, newsletter, and post-event report write-up, translation, distribution & monitoring.

Social Media Tactics

• Manage monthly content creation, engagement, and growth of multi social media platforms including company WeChat, Weibo, Youku, Facebook , and Instagram etc.
• Proofreading and overall quality assurance of content
• Supervise external agencies for supporting marketing initiatives across all company social platforms.
• Stay high sense and keen on hot topic, social media channels&tools, to identify the relevancy with company and brands.

Account Management Tactics

• Monitor and be involved in all assigned event operation, including working schedule prep, on-site coordiation, and post-event collection.
• Supervise agency with article quality control and timing operation on online platforms including WeChat/Website/Weibo.

Requirements

Experiences

• 4-5 years’ experience in PR, social media, or digital marketing in relevant industries or agencies.
• Proven track records in PR fund efficient and effective management, say ROI can be predicted and measurable in line with brands communication strategy
• Experiences in direct social media management
• Established media and KOL contacts would be an advantage

Skills

• Excellent written and communication skills in English and Chinese.
• Strong passion and familiarity in consumer habits and digital&social media landscape in China..
• Able to balance multiple projects and assignments.
• Highly detail-oriented, organized, and patient
• A strong understanding of branding, and the needs of different clients
• Self-starter and strong self-motivation, with minimal supervision required
• Strong networking and presentation skills
• High attention to details and accuracy

Education

• Bachelor Bachelor’s degree or above in communications, marketing or comparable

职能类别： 公关经理 媒介经理

关键字： 公关 社交媒体