Eaton is seeking a Paid Media Manager to join our team. This position can be based in Cleveland, OH. Pittsburg PA, Raleigh, NC or Detroit, MI

 

Position Overview:

Reporting to the Manager, Social Media Operations, the Paid Media Manager is responsible for the implementation and execution of digital paid media campaigns, with an emphasis on social media planning and execution. This includes working with Eaton's business units and functions on strategic recommendations, executing and placing social media ads and reporting results with actionable insights. The paid media manager will work closely with the enterprise media agency to support integrated paid campaigns that leverage social media, as well as provide insight and feedback based on the company's strategic approach to paid social.

 

Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours.

 

In this function you will:

• Lead social paid media campaigns from concept to execution and implementation.
• Provide strategic campaign recommendations based on business objective, inclusive of social media platform, ad format, target audience and forecast results
• Manage and execute campaign structure, ad placements, bidding and budgeting across social media channels (directly buy, boost and optimize ads)
• Work with agency partner to execute social placements as part of larger integrated media buys
• Develop and recommend optimizations and/or testing plans
• Report and develop strategic quantitative results with actionable insights
• Surface new opportunities and educate businesses on digital/social paid media capabilities

 

When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.

Qualifications

Required (Basic) Qualifications:

• Bachelor’s degree (BS/BA) from an accredited institution.
• Minimum 3 years placing social media ad buys.
• Minimum 1 year of experience managing paid advertising budgets.
• No relocation benefit is offered for this position. Only candidates residing within (50 miles) of Cleveland, OH. Pittsburg PA, Raleigh, NC or Detroit, MI
•  will be considered. Active Duty Military Service member candidates are exempt from the geographical area limitation.
• Must be authorized to work in United State without company sponsorship now or in the future.

 

Preferred qualifications:

• Marketing, communications, social media or data analytics experience, with proven experience directly executing and placing social media ad buys.
• 3 years of experience managing paid advertising budgets.
• In-depth knowledge of paid marketing channels and technologies, including display, retargeting and social advertising (LinkedIn, Facebook, Instagram, Twitter, YouTube)
• Hands-on experience placing social media ads, managing budgets and forecasting/reporting results
• Understand campaign KPIs and how to maximize results and achieve success through tactical executions
• A proven track record of successful paid media campaigns (concept through execution)
• Expert Facebook Ads Manager, LinkedIn Ads Manager and Google Analytics knowledge
• Understanding of CPC, CPM, remarketing/retargeting, audiences, pixel management and UTM management

 

Position Criteria:

• Logical yet creative mindset, able to recommend and execute campaign strategies in a compelling format to meet business objectives and reach target audiences
• Strong analytical capability to provide quantitative results and qualitative insights
• Superior communication, presentation and leadership skills
• Must be a self-starter with energy and enthusiasm towards multitasking, dealing with ambiguity and working in a matrixed environment
• Able to meet deadlines and establish clear priorities quickly – works effectively with tight deadlines and able to handle a heavy workload and organize and handle a multitude of different tasks in parallel
• A service mentality, reflected in the interaction this role plays in working with business and functional teams as “internal clients”
• Strong interpersonal skills; professional maturity to listen, learn, demonstrate cultural sensitivity, and to build coalitions and consensus corresponding to the vision and branding goals of the organization.
• Experience in B2B marketing communications preferred, but not required

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

 

*MSJA

#LI-JM3

 

We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters.

We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

Job: Marketing

Region: North America – US/Puerto Rico
Organization: Corporate Sector

Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 10 % of the Time